Paid Media Analyst

$62,000 - $75,000/Yr

Direct Agents - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

As a Paid Media Analyst at Direct Agents, you will play a crucial role in planning, executing, and optimizing paid advertising campaigns across various platforms. This position is designed for an experienced individual who is passionate about data-driven performance marketing and aims to exceed client goals. You will analyze campaign performance metrics and contribute to the agency's success through strategic insights and collaboration with cross-channel teams.

Responsibilities

• Manage paid social media campaigns across multiple platforms including Facebook, Instagram, Snapchat, Twitter, Pinterest, and TikTok.
• Analyze campaign performance, conduct testing, and implement optimizations to meet client KPI goals.
• Assist in creating content for client proposals and identify expansion opportunities.
• Attend meetings with media partners and represent Direct Agents at industry conferences to seek new client growth opportunities.
• Collaborate with cross-channel teams to develop omnichannel strategies that enhance campaign performance.
• Conduct in-depth research to understand clients' business models, products, and competitive landscape.
• Work with the Client Strategy team to align with client goals and develop effective media strategies.
• Engage in regular client communication, providing updates on campaign progress and insights.
• Collaborate with the business development team to conduct audits and develop customized pitches for clients.
• Foster relationships with key vendors and media partners to identify new growth opportunities.

Requirements

• 2-4 years of experience in managing biddable paid media campaigns, preferably in an agency setting.
• Bachelor's degree in Finance, Statistics, Business, Marketing, Economics, or a related field.
• Proficiency in at least one biddable channel (social, search, programmatic, or Amazon).
• Strong data analysis skills and ability to work with raw data to identify trends.
• Proficient in Microsoft Excel.
• Demonstrated entrepreneurial mindset and strong work ethic.
• Exceptional analytical and problem-solving abilities.
• Excellent written and verbal communication skills.
• Outstanding time management, attention to detail, and organizational capabilities.

Nice-to-haves

• In-depth understanding of customer acquisition and direct response online marketing.

Benefits

• Competitive salary of $62,000 - $75,000 with annual compensation reviews based on performance.
• Bi-annual bonus pay based on company and individual performance.
• Health, dental, vision, and mental health benefits.
• Paid Time Off, including birthdays and volunteering time.
• Paid Parental Leave of up to 12 weeks depending on seniority.
• Summer Fridays with a half-day schedule from Memorial Day through Labor Day.
• Access to commuter benefits and annual memberships to Citibike.
• A new MacBook Pro laptop for work.
• Dog friendly office with a supportive atmosphere.