Paid Media Analyst

Nebo Agency - Atlanta, GA

Full-time

Remote - Atlanta, GA

Professional, Scientific, and Technical Services

About the position

We are looking for an intelligent, passionate, and data-driven Paid Media Analyst to join our team full-time. The Paid Media Analyst will work among Nebo's Paid Media team to drive in-depth insights for paid campaigns. The Paid Media Analyst will be responsible for leading reporting deliverables and testing strategy for select accounts with multi-channel Paid Media strategies and large reporting requirements. The role will focus on Paid Media performance and work closely with Nebo's Intelligence team to create a big-picture narrative. In addition, the role will be in charge of educating the Paid Media team on testing, report building, and data storytelling. Nebo is a human-centered agency built on a culture of respect, professional growth and care for every employee. With numerous perks, including hybrid in-office/remote work or fully remote work options designed to fit your needs, unlimited PTO, and free attendance to local marketing events, join this fun-loving team that occasionally talks Slack Smack.

Responsibilities

• Lead and grow the Paid Media department's reporting processes across all clients by educating and guiding the team on how to communicate a story through data.
• Lead monthly and/or weekly reporting and analysis for clients that provides a holistic view of how each marketing channel is working in tandem and identify root causes of trends within the account.
• Provide optimization recommendations and other actionable insights to Paid Search, Paid Social, Display, and other Paid Media team leads based on performance data.
• Be the lead resource to the Paid Media team in regards to reporting and data analytics tools including Adobe Analytics, Tableau, Google Data Studio, and Google Analytics.
• Work with new clients to set up reporting dashboards that communicate the impact of Paid Media efforts on their overall business KPIs.
• Standardize the Paid Media department's approach to testing through brief development and implementation as well as coordination with other departments, such as UXO, Intel, and Creative.
• Lead departmental testing initiatives through regular team meetings used to identify new test opportunities and communicate current test results.
• Brainstorm and provide client-specific testing suggestions to other members on the Paid Media team in order to encourage a culture of continual testing within the Paid Media team.
• Communicate testing results and show impact across departments (Paid Media, Intel, UXO, SEO, etc.).
• Provide performance projections and budget recommendations for Paid Media clients at various levels of data, including, but not limited to, account, market, campaign, channel, and product line.
• Assist in troubleshooting and QAing pixel implementation and landing page tracking.
• Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in cross-departmental knowledge sharing.

Requirements

• Google Ads certified (including Fundamentals, Search, Display, Video, Shopping, Mobile).
• Microsoft Advertising certified.
• Google Analytics certified.
• 1+ years experience in Paid Media, having developed strategy and executed campaigns across multiple digital paid media channels, including search, display, and social.
• Advanced knowledge of the capabilities of Paid Media trafficking platforms such as Google Ads, Microsoft Advertising, Search Ads 360, and Facebook Business Manager.
• Actively seeks out opportunities to learn new skills and develop their overall understanding of Paid Media and analysis.
• Proficient in their use of various analytics related programs such as Google Analytics and Facebook Analytics and has a working knowledge of advanced analytics platforms such as Adobe Analytics.
• Advanced knowledge of Excel including pivot tables, VLOOKUPs, and simple macros.
• Proficient in their use of various data visualization programs such as Tableau, Google Data Studio, and PowerPoint.
• Ability to accurately forecast budget and account performance based on various budget scenarios.
• Basic understanding of programming languages such as JavaScript and SQL.
• Experience with experimental design and writing testing briefs.
• Experience collecting and analyzing behavior through unmoderated experiments (A/B testing).
• Ability to compile large data sets from multiple sources into a cohesive report that communicates a clear story to the client.
• Comfortable leading reports calls with no assistance and presenting report findings directly to clients.
• Ability to draw valuable insights and recommendations from raw data.
• Strong written and verbal communication skills.

Benefits

• Hybrid in-office/remote work or fully remote work options.
• Unlimited PTO.
• Free attendance to local marketing events.