Paid Media Analyst

Taylor Morrison - Scottsdale, AZ

Full-time - Mid Level

Scottsdale, AZ

Construction of Buildings

About the position

The Paid Search Analyst will play a vital role in enhancing our search and social marketing initiatives, focusing on home-listing channels like Zillow, Realtor, and NewHomeSource. This position requires a digital marketing expert who can lead strategy and execution, ensuring effective campaign management and optimization across various paid media channels. The ideal candidate will be a collaborative team player with strong analytical skills and a passion for marketing, capable of driving data-driven insights and innovative testing methodologies.

Responsibilities

• Conduct end-to-end campaign setup, management, and optimization across paid media channels, focusing on Search and Social.
• Serve as the primary contact with home-listing partners, assessing performance and exploring additional ad products/channels.
• Develop and implement strategic mapping and media planning initiatives across various channels and divisions.
• Conduct continuous keyword and audience research to refine targeting strategies.
• Establish and standardize UTM parameters for accurate tracking.
• Build comprehensive reports and conduct ongoing performance analyses to drive data-driven insights.
• Help establish an attribution model that considers multiple customer touchpoints.
• Perform data analysis across web and CRM platforms to extract meaningful insights.
• Develop a comprehensive 'playbook' outlining the media strategy for the brand.
• Monitor trends and engage in industry research to identify testing opportunities.
• Collaborate with external partners and agencies to support holistic marketing efforts.
• Coordinate with internal teams to ensure tactical alignment.
• Lead training sessions to facilitate knowledge transfer within expanding teams.

Requirements

• 3+ years of experience in Paid Media.
• Bachelor's Degree.
• Proficiency in Google Ads, Bing Ads, and YouTube; knowledge of social-ad platforms, display, and listing channels is a plus.
• Ability to lead discussions and presentations on Paid Media with excellent communication skills.
• Experience working with brands focused on lead generation, preferably in the real-estate vertical.
• Competent knowledge of Google Analytics; GTM experience is a huge plus.
• Fundamental understanding of all digital marketing channels, including Paid, Organic, Email, etc.
• Proficient in spreadsheets and various reporting/measurement tools, showcasing expertise in data analysis.
• Experience with Salesforce is a plus.
• Process-oriented mindset with the ability to work independently and collaboratively.
• Demonstrated leadership qualities with a high level of intellectual curiosity.

Nice-to-haves

• Experience in the real-estate vertical.
• Knowledge of additional social-ad platforms and display channels.