Paid Media Analyst

Taylor Morrison - Scottsdale, AZ

Full-time - Mid Level

Scottsdale, AZ

Construction of Buildings

About the position

The Paid Media Analyst will play a crucial role in managing and optimizing paid media campaigns across various channels, particularly focusing on search and social media. This position involves strategic planning, collaboration with home-listing partners, and data analysis to enhance the brand's digital presence and performance.

Responsibilities

• Conduct end-to-end campaign setup, management, and optimization across paid media channels, focusing on Search and Social.
• Serve as the primary contact with home-listing partners to assess performance and explore additional ad products/channels.
• Develop and implement strategic mapping and media planning initiatives across various channels and divisions.
• Conduct continuous keyword and audience research to refine targeting strategies.
• Establish and standardize UTM parameters for accurate tracking.
• Build comprehensive reports and conduct ongoing performance analyses to drive data-driven insights.
• Help establish an attribution model that considers multiple customer touchpoints.
• Perform data analysis across web and CRM platforms to extract meaningful insights.
• Develop a comprehensive 'playbook' outlining the media strategy for the brand.
• Monitor trends and engage in industry research to identify testing opportunities.
• Collaborate with external partners and agencies to support holistic marketing efforts.
• Coordinate with internal teams to ensure tactical alignment.
• Lead training sessions to facilitate knowledge transfer within expanding teams.

Requirements

• 3+ years experience in Paid Media
• Bachelor's Degree
• Proficiency in Google Ads, Bing Ads, and YouTube
• Knowledge of social-ad platforms, display, and listing channels considered a plus
• Ability to lead discussions and presentations on Paid Media
• Excellent communication skills
• Experience working with brands focused on lead generation, preferably in the real-estate vertical
• Competent knowledge of Google Analytics, with GTM experience a huge plus
• Fundamental understanding of all digital marketing channels, including Paid, Organic, Email, etc.
• Proficient in spreadsheets and various reporting/measurement tools
• Experience with Salesforce is a plus
• Process-oriented mindset with the ability to work independently and collaboratively
• Demonstrated leadership qualities with a high level of intellectual curiosity
• Passion for marketing, advertising, and branding.

Nice-to-haves

• Experience in the real-estate vertical
• Knowledge of additional digital marketing tools and platforms

Benefits

• Health insurance
• Paid time off
• 401k plan
• Flexible scheduling
• Professional development opportunities