Paid Media Analyst

Acadia.io - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

About the position

The Paid Media Analyst at Acadia.io is responsible for managing and optimizing pay-per-click advertising campaigns across various platforms, including Google AdWords, Bing, Facebook, and Amazon. This role requires a highly analytical thinker who can effectively communicate strategies and results to both the PPC team and account management. The position offers opportunities for growth within a full-service digital marketing agency that values creativity, risk-taking, and professional development.

Responsibilities

• Daily management of paid media accounts on platforms including Google Adwords, Bing, Facebook, Amazon, and others.
• Conduct keyword, audience demographic, and competitor research.
• Create new ad campaigns, ad groups, and accounts.
• Provide creative ad copy and display ad templates.
• Manage display network placements on Google Adwords.
• Perform maintenance on keyword bids, daily and monthly budgets, impression share, quality score, conversions, and negative keyword lists.
• Monitor and evaluate ad campaign performance, diagnose issues, and make necessary adjustments to achieve client goals.
• Generate weekly and monthly reports on key performance indicators (KPIs), conversions, and revenue tracking.
• Articulate paid media strategy verbally and in writing to the PPC team manager and account management team.
• Keep pace with search engine marketing and paid media advertising trends.

Requirements

• Bachelor of Science degree in a relevant field.
• 1-2 years of experience in paid media advertising.
• Strong communication skills.

Nice-to-haves

• Experience working in an agency environment.

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• 401(k)
• Vision insurance
• Flexible schedule