Paid Media Analyst

Atra International Bv - Scottsdale, AZ

Full-time - Entry Level

Hybrid - Scottsdale, AZ

Food Services and Drinking Places

About the position

The Paid Media Analyst at ATRA is a crucial role responsible for managing and optimizing digital advertising campaigns across various platforms. This position requires a detail-oriented individual who is eager to learn and grow within a dynamic team environment. The analyst will work closely with clients and internal teams to establish strategic directions, analyze performance metrics, and produce high-quality deliverables that meet client goals. ATRA is an award-winning agency known for its employee retention and growth opportunities, making this a unique chance to contribute to a top-ranked PPC agency.

Responsibilities

• Oversee multiple paid media accounts in Google Ads, Bing/Microsoft Ads, Facebook/Instagram Meta, LinkedIn, programmatic display, and other media platforms.
• Work with clients and internal teams to establish strategic direction for accounts.
• Analyze and diagnose account performance metrics to optimize towards client goals.
• Push for constant improvement, testing, and scaling of campaigns.
• Produce high-quality deliverables and analyses that impress clients.
• Communicate effectively with the team and clients regarding optimizations and performance.
• Produce brief weekly reports recapping key insights and plans for the week.
• Create and establish internal processes and procedures with an ability to innovate.

Requirements

• 2-5 years of PPC data analysis, media buying, and campaign management experience (agency or strong in-house background).
• Expert understanding of Google Ads, Bing/Microsoft Ads, Facebook/Instagram/Meta Ads, and other paid media outlets.
• Current certification in all 5 Google Ads courses (or willingness to complete within 30 days of hire).
• Strong understanding of Google Analytics is a plus; Google Analytics 4 certification required within 90 days.
• Understanding of conversion rate optimization principles and tools such as Unbounce, Hotjar, etc. is a plus.
• Exceptional attention to detail.

Nice-to-haves

• Experience with Facebook Advertising (1 year preferred).
• Knowledge of conversion rate optimization tools.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Gym membership
• Health insurance
• Paid holidays
• Competitive PTO
• Eligible for commission, annual and team bonuses
• Life Time Fitness gym membership stipend
• Sit/Standing Ergonomic Desk
• Company Laptop - Mac or PC - your choice
• Hybrid remote environment (1 day per week after 90 days)
• Daily snacks, monthly company lunches, endless coffee & cold brew, adult beverages