Paid Media Analyst

$75,000 - $83,000/Yr

Redfin - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Real Estate

About the position

The Paid Media Analyst at Rent., a Redfin company, is responsible for driving awareness, traffic, and leads for multi-family real estate properties through the management and optimization of digital marketing and paid media campaigns. This role involves overseeing a portfolio of campaigns across various channels, including paid search, paid social, and programmatic display, while ensuring effective campaign performance and client satisfaction.

Responsibilities

• Drive awareness, traffic, and leads for multi-family real estate properties through digital marketing campaigns.
• Manage a portfolio of paid media campaigns including paid search, social, and display advertising.
• Handle day-to-day tasks associated with campaign management, including activation, fulfillment, tagging, optimizations, and reporting.
• Analyze campaign performance and provide insights to inform marketing decisions and optimize performance.
• Collaborate with managers, external vendors, and client-side property management companies to ensure campaign success.
• Deliver quality written and verbal insights to educate clients on paid media best practices and trends.

Requirements

• Experience with Facebook Advertising and Google Ads.
• Strong analytical skills for making data-driven decisions and deriving actionable insights.
• Excellent communication skills for managing strategic, high-value clients and diverse audiences.
• Strong time-management and prioritization skills to manage competing priorities effectively.
• Familiarity with key digital marketing metrics and concepts.

Nice-to-haves

• Experience in relationship management with stakeholders such as product and engineering teams.
• Keen attention to detail for optimization and achieving marketing efficiencies.

Benefits

• Commuter assistance
• Paid parental leave
• Health savings account
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Employee assistance program
• Vision insurance
• 401(k) matching