Thermo Fisher Scientific - Carlsbad, CA
posted 2 months ago
As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer. This exciting opportunity is within the Clinical Next-Generation Sequencing Division of the Life Sciences Solutions Group. As a key player in our Global Digital Marketing Team, you will be crafting forward-thinking digital strategies and driving high-impact campaigns across various paid media channels. You will be instrumental in generating demand from molecular testing laboratories and raising awareness among clinicians and other clinical partners. This position is site based at our Carlsbad, CA office. In this role, you will partner with key collaborators to design, implement, and optimize strategic digital marketing campaigns across multiple paid media channels, including social media, search engine marketing, and display advertising. You will continually monitor and optimize website search rankings through regular SEO strategies, own the digital marketing budget, and ensure effective spend management. Additionally, you will drive continuous content marketing programs, evaluate performance metrics, and establish processes for maintaining strong digital campaign performance. Your ability to develop targeting strategies and collaborate with regional and corporate partners will be crucial in ensuring operational alignment and effective project coordination. You will work closely with marketing program teams to ensure that digital marketing strategies are aligned with business objectives, including sales funnel and revenue targets.