Paid Media and Digital Marketing Manager

$103,100 - $132,000/Yr

Thermo Fisher Scientific - Carlsbad, CA

Full-time - Mid Level

Carlsbad, CA

Computer and Electronic Product Manufacturing

About the position

This position is part of the Clinical Next-Generation Sequencing Division within Thermo Fisher Scientific's Global Digital Marketing Team. The role focuses on crafting and executing digital marketing strategies to generate demand from molecular testing laboratories and raise awareness among clinicians. The position is site-based in Carlsbad, CA, and involves collaboration with various teams to optimize digital campaigns across multiple channels.

Responsibilities

• Partner with key collaborators to design, implement, and optimize strategic digital marketing campaigns across multiple paid media channels.
• Monitor and optimize website search rankings through regular SEO strategies.
• Own the digital marketing budget and provide guidance on spend management.
• Drive continuous content marketing programs to ensure a steady stream of digital content for various platforms.
• Evaluate and report on performance metrics regularly, providing optimization guidance to partners.
• Establish and maintain processes for consistent use of optimized methodologies to maintain strong digital campaign performance.
• Handle digital projects, communicate effectively with collaborators, and ensure timely project completion.
• Develop targeting strategies by channel to ensure campaigns reach specific audiences and meet business objectives.
• Collaborate with regional and corporate digital marketing partners to ensure operational alignment and effective project coordination.
• Work closely with marketing program teams to ensure digital marketing strategies are driving business objectives.

Requirements

• Bachelor's degree in business, marketing, life sciences, or a similar field.
• 4+ years of experience in developing digital marketing strategies that drive growth.
• Demonstrated ability to use industry trends and standard methodologies to create an exceptional digital customer experience.
• Strong analytical thinking skills with the ability to formulate digital performance outcomes that meet business needs.
• Outstanding communication skills, organizational capabilities, and attention to detail.
• Strong business acumen and customer focus.
• Collaborative partner who can positively influence across functional teams in a sophisticated, highly matrixed organization.
• Ability to succeed in a fast-paced environment.
• Highly motivated with the ability to multi-task and complete projects in a timely manner.
• Self-directed, persistent, and goal-oriented.
• Experienced with Microsoft Word, Excel, PowerPoint, and Outlook.

Benefits

• Competitive remuneration
• Annual incentive plan bonus
• Healthcare
• Employee assistance and family support programs
• Commuter benefits
• Tuition reimbursement
• At least 120 hours paid time off (PTO)
• 10 paid holidays annually
• Paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave)
• Accident and life insurance
• Short- and long-term disability
• Retirement and savings programs, including a competitive 401(k) U.S. retirement savings plan
• Employees' Stock Purchase Plan (ESPP)