Paid Media and Digital Marketing Manager

$103,100 - $132,000/Yr

Thermo Fisher Scientific - Carlsbad, CA

Full-time - Mid Level

Carlsbad, CA

Computer and Electronic Product Manufacturing

About the position

The Paid Media and Digital Marketing Manager at Thermo Fisher Scientific plays a crucial role in the Global Digital Marketing Team, focusing on crafting and executing innovative digital strategies and high-impact campaigns across various paid media channels. This position is essential for generating demand from molecular testing laboratories and enhancing awareness among clinicians and clinical partners, ultimately contributing to the company's mission of making the world healthier, cleaner, and safer.

Responsibilities

• Partner with key collaborators to design, implement, and optimize strategic digital marketing campaigns across multiple paid media channels, including social media, search engine marketing, and display advertising.
• Monitor and optimize website search rankings through regular SEO strategies.
• Own the digital marketing budget, ensuring dedication and providing regular guidance on spend management.
• Drive continuous content marketing programs to ensure a steady stream of digital content for various platforms.
• Evaluate and report on performance metrics regularly, providing optimization guidance to partners.
• Establish and maintain processes that ensure consistent use of optimized methodologies to maintain strong digital campaign performance.
• Handle digital projects, communicate effectively with collaborators, and ensure timely project completion.
• Develop targeting strategies by channel to ensure campaigns reach specific audiences and meet business objectives.
• Collaborate with regional and corporate digital marketing partners to ensure operational alignment and effective project coordination.
• Work closely with the marketing program teams to ensure digital marketing strategies are driving business objectives, including sales funnel and revenue targets.

Requirements

• Bachelor's degree in business, marketing, life sciences, or a similar field.
• 4+ years of experience in developing digital marketing strategies that drive growth.
• Demonstrated ability to use industry trends and standard methodologies to create an exceptional digital customer experience.
• Strong analytical thinking skills with a shown ability to formulate digital performance outcomes that meet business needs.
• Outstanding communication skills, organizational capabilities, and attention to detail.
• Strong business acumen and customer focus.
• Collaborative partner who can positively influence across functional teams in a sophisticated, highly matrixed organization.
• Ability to succeed in a fast-paced environment.
• Highly motivated with the ability to multi-task and complete projects in a timely manner.
• Self-directed, persistent, and goal-oriented.
• Experienced with Microsoft Word, Excel, PowerPoint, and Outlook.

Benefits

• Commuter assistance
• Paid parental leave
• Caregiver leave
• Employee stock purchase plan
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Tuition reimbursement
• Paid time off
• Parental leave
• Employee assistance program
• Vision insurance
• Life insurance