St. Jude ALSAC - Memphis, TN
posted 5 days ago
Full-time - Entry Level
Remote - Memphis, TN
Religious, Grantmaking, Civic, Professional, and Similar Organizations
About the position
We are hiring a Paid Media Buyer to join our Performance Marketing team. This role involves the setup, management, and optimization of media investments across social, search, display, video, and linear & connected TV channels to support our fundraising objectives. The goal is to drive increased media awareness and maximize donation conversions.
Responsibilities
- Assist with the setup, management, and optimization of media investments across various channels, including social, search, display, video, and linear & connected TV.
- Collaborate closely with internal and external business partners to understand media buying processes and optimize buys based on established campaign goals.
- Provide subject matter expertise in media buying, specific channel KPIs, and industry trends to optimize performance outcomes.
- Partner with Media Strategy, Performance Analytics, and UX/Content teams to analyze results across all response channels and inform optimizations.
Requirements
- Strong critical thinking, technical proficiency, communication, and data analysis skills.
- Experience with Demand-Side Platforms (DSPs) and programmatic advertising.
- Proficient in Excel, including pivot tables, chart creation, and VLOOKUPs.
- Ability to analyze large data sets, understand naming conventions/taxonomy, and make optimization decisions based on results.
- Self-driven with a strong interest in learning about the industry and programmatic best practices.
- Keen interest in traditional and digital communications, with a focus on emerging media.
- Exceptional attention to detail and commitment to zero-defect campaign setup and execution.
- Ability to prioritize tasks effectively and focus on impactful next steps.
- Bachelor's or advanced degree in a quantitative or analytical field such as business, finance, or mathematics.
- 1-2 years of experience in online, linear TV, or CTV/OTT advertising.
Nice-to-haves
- Experience negotiating rates with publishers and a passion for TV, including familiarity with networks, programs, shows, and personalities.
- Knowledge of CTV campaign setup and media buying through DSPs like Google Marketing Platform's Display & Video 360.
- Intermediate to advanced knowledge of Google Marketing Platform, other DSPs, and social media ad managers (e.g., Facebook Ads Manager).
- Thorough understanding of available metrics and their interpretation.
- Google Marketing Platform/Facebook Blueprint Certification.
- Understanding of SEM, search engine management platforms, and engine accounts.
- Google Ads/Microsoft Ads Search/Google Marketing Platform Certifications.
Benefits
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vision Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
