Paid Media Buyer

$90,000 - $110,000/Yr

Alexander Shunnarah Trial Attorneys - Birmingham, AL

Full-time - Mid Level

Remote - Birmingham, AL

About the position

The Paid Media Buyer at Alexander Shunnarah Trial Attorneys is responsible for creating, managing, and optimizing paid media campaigns across various platforms. This role emphasizes audience optimization and intent-based targeting, requiring a keen understanding of customer behaviors and trends. The position can be performed remotely or on-site in Birmingham, AL, and is crucial for driving client acquisition through strategic campaign management and data-informed decision-making.

Responsibilities

• Create, manage, and optimize paid media campaigns across various platforms.
• Drive results by segmenting and optimizing audiences with a focus on intent-based targeting and retargeting.
• Strategically plan and align paid media campaigns with client acquisition goals.
• Leverage data insights to refine audience targeting and retargeting efforts based on user intent.
• Conduct A/B testing on creative, audience segments, and bidding strategies to improve ROI.
• Analyze customer behavior and emerging trends to optimize engagement and conversion rates.
• Generate comprehensive reports and communicate performance metrics to stakeholders.

Requirements

• Strong expertise in audience optimization, targeting, and retargeting based on behavioral data.
• Ability to assess campaign data and make data-driven decisions.
• Adaptable and responsive to changes in customer trends and behavior.
• Knowledge of ad platforms such as Google Ads and Meta, along with proficiency in analytics and reporting tools.

Benefits

• Dental, vision, and health insurance
• Supplemental insurance
• Paid time off