Paid Media Buyer

Coral - Austin, TX

Full-time

Austin, TX

Merchant Wholesalers, Nondurable Goods

About the position

The Paid Media Manager will be responsible for developing and implementing strategies to optimize paid media campaigns across various digital platforms. This role requires collaboration with cross-functional teams to drive user acquisition, optimize ad performance, and maximize return on investment (ROI). The ideal candidate will leverage their creativity and data-driven mindset to enhance the company's digital marketing efforts.

Responsibilities

• Develop and execute a data-driven paid media strategy across platforms, including Meta Ads, Google Ads, Affiliate, and display advertising.
• Identify and prioritize opportunities for campaign optimization through analysis of performance metrics, market trends, and audience behavior.
• Collaborate with cross-functional teams to align paid media efforts with broader marketing initiatives and business goals.
• Create and manage a robust creative testing system to continue driving growth within ad platforms.
• Manage and optimize paid media campaigns to drive user acquisition, conversions, and customer retention.
• Continuously test and refine ad creative, targeting, and bidding strategies to maximize performance.
• Optimize conversion rates and maximize return on ad spend (ROAS) through ongoing analysis and adjustments.
• Develop and maintain performance dashboards that track key paid media metrics, providing regular updates on campaign effectiveness.
• Analyze data to identify trends and actionable insights to inform campaign adjustments.
• Report on paid media performance to stakeholders and provide recommendations for improvement.

Requirements

• Strong analytical and problem-solving abilities.
• Excellent communication and collaboration skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Proven experience in paid media management, with a track record of delivering measurable results.
• Strong knowledge of paid media platforms (Google Ads, Facebook Ads, etc.) and tools for optimization and reporting.
• Proficiency in analytics tools, such as Google Analytics, and marketing automation platforms.
• Familiarity with CRM software and audience segmentation tools.
• Minimum 3-5 years of experience managing paid media campaigns.
• Demonstrated success in driving ROI and optimizing ad spend.
• Strong understanding of digital marketing strategies, tactics, and best practices.
• Experience working in a startup or fast-paced environment is a plus.