Paid Media Director

Incubeta

Full-time - Mid Level

Hybrid

11-50 employees

Professional, Scientific, and Technical Services

About the position

The Paid Media Director (PMD) at Incubeta is responsible for leading a client delivery pod within the US Paid Media team. This role encompasses managing client relationships, developing media strategies, and ensuring the successful execution of cross-channel media campaigns. The PMD will work closely with clients and internal teams to optimize performance, drive revenue growth, and mentor team members, all while maintaining a focus on achieving client KPIs and profitability.

Responsibilities

• Lead the cross-channel strategy for a set of clients to deliver on client KPIs and help grow their business.
• Increase revenue generated from existing clients through media performance and introduction of new products and services.
• Direct resources to plan, set up, monitor, and optimize all paid media channels including Paid Search, Paid Shopping, Paid Social, Display, and Video.
• Ensure campaigns are built and optimized to a standard considered best in-market and accurately serve their target audience.
• Perform regular checks on quality, completeness, and performance of campaigns and suggest corrective measures where needed.
• Guide and direct the campaign team to ensure focus on critical areas and delivery of initiatives for expansion.
• Evaluate data and identify changes in performance, highlighting underlying problems and opportunities for growth.
• Assist the team with reporting discrepancies, tracking issues, and testing new features.
• Ensure clients are provided with relevant, timely, and actionable insights that are valuable to their organization.
• Attend meetings with clients online and in-person to translate business requirements into actionable steps for the agency.
• Work with Display and Social Directors to implement market-leading strategies and tactics.
• Manage the profitability of assigned book of clients.
• Create upsell opportunities with clients for tech and creative services.
• Represent the business in sales pitches.
• Be accountable for the leadership and mentorship of the assigned pod.

Requirements

• A minimum of 6+ years' experience within the digital industry, including 2+ years managing a team.
• Experience as a paid search manager for a minimum of 4 years.
• Google Ads certifications (any), Search Ads 360, Google Analytics 4 required.
• Well-versed in performance marketing, yielding results for clients' investments.
• Experience in working directly with clients and commercial teams.
• Strong presentation skills for pitching business.
• A clear understanding of digital commercial models.
• Strong relationships with technology partners such as Google and Meta.
• Experience with website analytics tools (e.g., Google Analytics).
• Experience with measurement plans and tracking.
• Proficient in Microsoft Office Suite and Google Sheets/Docs/Slides.

Nice-to-haves

• Certifications: Campaign Manager 360, Display & Video 360, Google Tag Manager, Meta Blueprint, LinkedIn Certified Marketer, TikTok for Business Modules, Smartly, The Trade Desk Edge Academy certifications.
• Experience with Meta Marketing Partners such as Smartly, Mediaocean, ROI Hunter.

Benefits

• Competitive salary with opportunities for performance-based increases.
• Flexible working arrangements including remote work options.
• Professional development opportunities and training programs.