Paid Media Intern

Walker Sands Communications - Chicago, IL

Full-time - Intern

Hybrid - Chicago, IL

About the position

The Paid Media Intern position at Walker Sands is a 12-week paid internship designed for individuals eager to learn about marketing, advertising, and campaign management. This hybrid role will provide interns with hands-on experience in managing paid media campaigns, working closely with a team of marketing professionals to help clients grow their businesses through effective online strategies. Interns will gain valuable insights into digital marketing practices, including Google Ads and social media advertising, while contributing to real client projects.

Responsibilities

• Assist in managing large-scale, performance-based paid advertising campaigns for B2B and tech clients.
• Conduct keyword research to inform paid media strategies.
• Understand and manage campaign budgets effectively.
• Report on campaign performance and recommend new approaches based on results.
• Collaborate with marketing managers, content writers, developers, and designers to implement paid media strategies.
• Write effective ad copy for paid search and social ads.
• Optimize paid search advertising campaigns through A/B testing and other SEM tactics.

Requirements

• A desire and eagerness to learn and grow.
• Relevant internship experience or coursework in marketing, advertising, or a related field.

Nice-to-haves

• Strong knowledge of Excel, including formulas (e.g. vlookup).
• General understanding of the B2B tech industry and specific client markets.

Benefits

• Paid internship for 12 weeks.
• Hands-on experience in digital marketing and campaign management.