Amazon - Culver City, CA
posted about 2 months ago
Prime Video (PV) is seeking a talented Paid Media Launch Manager to lead the execution of paid media across various digital channels, including paid social platforms like Meta and TikTok, as well as YouTube. This role is crucial in contributing to the overall campaign launch strategy for Prime Video, focusing on maximizing and optimizing marketing and media investments in a programmatic manner to drive brand equity, engagement, and subscriber acquisition. The Paid Media Launch Manager will ensure that agency partner teams effectively balance targeting and bid methods to achieve intended outcomes, all while adhering to efficiency guardrails and timelines. In this position, you will actively represent results across functional peer reviews, ensuring that insights and techniques are utilized to improve channel effectiveness. A key aspect of this role is the ability to earn trust and demonstrate high fidelity stewardship to meet project milestones, while effectively communicating updates across a wide marketing stakeholder team, including Media Managers, Campaign Managers, and Channel Strategists. The ideal candidate will be customer-obsessed, understanding audience consumption habits and the best ways to reach them, while managing investments and delivering significant impact across campaigns. The Paid Media Launch Manager will influence upstream tactical planning, including platform mix, ad product utilization, and creative best practices, all anchored in a deep understanding of the latest product features. You will also identify testing opportunities and provide subject matter expertise to advance automation, ad tech, or optimization techniques that maximize business impact. Your success will be measured through expanded marketing throughput, increased effectiveness of attributed media performance metrics, and year-over-year efficiency improvements. Additionally, you will collaborate with Prime Video marketing and media team members on high-impact campaigns, ensuring that campaign objectives are met through effective agency management and optimization opportunities. This role requires a growth mindset, strong project management skills, and a passion for transforming marketing performance data into actionable insights. You will be responsible for developing and maintaining playbooks to keep marketing stakeholders informed of the latest best practices, while also managing external partner relationships with social platforms and digital marketing agencies. Ultimately, you will be challenged to push boundaries, propose and execute new ideas, and ensure best practices for Prime Video growth.