Paid Media Lead Marketing Consultant, Small Business Marketing

Wells Fargo - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

Credit Intermediation and Related Activities

About the position

Wells Fargo is seeking a Lead Marketing Consultant for Consumer and Small Business Banking (CSBB) to manage performance-based media campaigns aimed at driving incremental Business Banking accounts. The role requires deep expertise in acquisition campaigns with a focus on volume and ROI, as well as a strong understanding of the digital media landscape.

Responsibilities

• Manage performance-based media campaigns (programmatic; social) to drive incremental Business Banking accounts.
• Act as the paid media subject matter expert within a cross-functional marketing team.
• Collaborate with agency partners to activate and optimize campaigns for volume and efficiency.
• Brief media agency on new campaigns and evaluate agency recommendations.
• Work with agency and in-house tech teams to ensure proper tagging and tracking, assisting in troubleshooting as needed.
• Partner with analytics to implement and measure channel-level incrementality.
• Manage monthly budgets and updates to marketing forecasts with finance and analytics.
• Present results in weekly performance meetings.
• Own approval documents such as Purchase Orders and agency buy authorizations.
• Support audit requirements to document controls, QA processes, and risk mitigation procedures.
• Prepare ad-hoc presentations for senior leaders.

Requirements

• 5+ years of Marketing, Digital Marketing, or Digital Platforms experience, or equivalent through work experience, training, military experience, or education.
• 5+ years of performance-based digital media experience, or equivalent through work experience, training, military experience, or education.
• 5+ years' experience at an agency or marketer with acquisition goals, preferably in financial services.
• Expertise in applying strategic thinking to complex performance campaigns with a track record of achieving campaign KPIs.
• Experience and understanding of technical aspects of digital media including tagging, measurement, and audience data solutions.
• Strong data analysis abilities to identify and evaluate performance trends and provide resolutions.

Nice-to-haves

• Experience in financial services marketing.
• Ability to work independently with little to no supervision.
• Strong presentation skills and ability to communicate complex concepts effectively.

Benefits

• Diversity, equity, and inclusion initiatives.
• Support for building strong customer relationships.
• Risk management and compliance training.