Creative Circle - New York, NY
posted 18 days ago
Full-time - Mid Level
New York, NY
Administrative and Support Services
About the position
The Paid Media Lead will oversee and optimize paid media campaigns for a financial services client, focusing on channel planning and execution in a regulated industry. This strategic role requires collaboration with cross-functional teams to ensure media efforts align with business objectives and regulatory guidelines.
Responsibilities
- Develop and implement comprehensive paid media strategies that align with business goals.
- Manage and optimize media campaigns across various channels to drive performance and achieve KPIs.
- Conduct thorough channel planning to identify the best platforms for reaching target audiences.
- Collaborate with cross-functional teams to integrate media strategies with broader marketing initiatives.
- Monitor budget allocations and ensure effective spending across all media campaigns.
- Analyze campaign performance data to derive insights and make data-driven decisions for optimization.
- Build and maintain strong partnerships with media vendors and agencies to enhance campaign effectiveness.
- Stay updated on industry trends and regulatory changes that may impact paid media efforts.
Requirements
- Proven experience in paid media management, preferably within financial services or a regulated industry.
- Strong understanding of media planning, buying, and optimization techniques.
- Experience in developing and managing media budgets and financial forecasting.
- Excellent analytical skills with a data-driven approach to decision making.
- Ability to build and maintain partnerships with internal and external stakeholders.
- Familiarity with integrated media management and media strategy development.
- Experience with co-branded cards and consumer card marketing is a plus.
- Strong communication and collaboration skills.
Benefits
- Eligibility for Minimum Essential Coverage (MEC) medical plan
- Dental/vision/term life package
- Discount prescription program
- Critical illness and accident coverage
- Tele-behavioral health services
- 401(k) plan
- Sick leave for candidates in states or cities with sick leave laws
- Minimum Value (MV) PPO medical plan
- Employee Stock Purchase Plan
- Paid holiday eligibility based on length and dates of service
