Paid Media Lead

$41,600 - $45,760/Yr

Super Bad Ads - Austin, TX

Full-time - Mid Level

Remote - Austin, TX

About the position

The Paid Media Lead at Super Bad Ads is a dynamic role focused on managing and optimizing digital advertising campaigns across various platforms, including Meta, Google, TikTok, and Apple Search. This position is integral to translating client business objectives into actionable media strategies, ensuring campaign success through data analysis, creative collaboration, and effective client communication. The role offers significant growth potential in a fast-paced environment, requiring adaptability and a proactive mindset.

Responsibilities

• Handle end-to-end paid media channels to translate client business objectives into actionable campaign strategies.
• Launch, manage, and optimize campaigns to meet and exceed KPI targets.
• Perform daily management of ad spend and pacing to ensure budget adherence.
• Work closely with internal creative strategy partners to request and provide feedback on ad creatives.
• Monitor, analyze, and interpret data across platforms to evaluate campaign performance and impact.
• Generate performance reports and present critical insights and recommendations to clients and internal stakeholders.
• Stay informed of evolving platform features, updates, and trends in social and search advertising.
• Provide client-facing performance and insight updates across account portfolio.

Requirements

• 3+ years of experience in paid social or search media buying, with expertise in Meta and Google Ads.
• Proven track record of managing and optimizing large budgets across campaigns and platforms.
• Ability to drive creative strategy on paid channels and manage the development of creative and content pipelines.
• Familiarity with creative best practices on Meta and YouTube, including image, video, and copy requirements.
• Proficient in multi-channel attribution and tracking across paid media platforms.

Nice-to-haves

• Familiarity or experience with other paid channels such as TikTok, Apple Search, Pinterest, and Snapchat.

Benefits

• Flexible schedule
• Paid time off