Paid Media Manager - 0325

About the position

Exverus Media is the data-driven media agency for culture creating, growth-stage brands. From our home office in Los Angeles (and remote!), we've won Small Agency of the Year: Media from AdWeek, YouTube Ad of the Year, Media Plan of the Year from AdWeek four times, and were named the fastest growing full-service media agency in the world twice. Not to mention also being selected as one of 'LA Times Top Companies to Work For'! We are looking for a motivated and detail-oriented Paid Media Manager to lead integrated paid advertising campaigns. This role requires collaboration and identifying cross-channel opportunities to maximize performance, optimize spend, and achieve client objectives. This role will be part of a larger performance media team to create key synergies with e-commerce/retail media and programmatic media for holistic activation.

Responsibilities

• Design and implement comprehensive paid search and paid social strategies that align with client goals
• Conduct thorough keyword research and audience segmentation to identify growth opportunities, leveraging insights from both channels
• Oversee best-in-class creation, execution, and optimization of paid search and paid social media campaigns across platforms like Google, Bing, SA360, Meta (Facebook/Instagram), TikTok / TikTok Search Ads, Pinterest, Snapchat, LinkedIn, Reddit, X and others
• Lead and QA campaign builds, budgets, bids, pacing, to ensure maximum ROI based on campaign parameters
• Advances knowledge of Pixel tracking & UTM tagging
• Work closely with internal teams to identify and leverage cross-channel marketing opportunities that enhance overall campaign effectiveness
• Share insights and strategies across paid search and social media to create a unified approach that maximizes impact
• Oversee monitoring and analyzing of campaign performance metrics to identify areas for improvement and innovation
• Conduct A/B testing and implement optimization strategies to enhance campaign effectiveness
• Deliver relevant insights for actionable optimizations that ladder up to brand and business goals
• Utilize analytics tools (e.g., Google Analytics, Facebook Ads Manager, Skai, Datorama) to track performance, generate reports, and derive actionable insights
• Focus on storytelling through data to share holistic performance updates and recommendations to clients based on data analysis
• Act as a primary point of contact for clients and cross-functional teams regarding paid search and paid social campaigns
• Build and maintain strong relationships by delivering insights and strategic recommendations, ensuring alignment with overall marketing objectives
• Stay informed about the latest trends and best practices in paid search and paid social advertising
• Share relevant insights with clients and the team to foster continuous improvement in campaign strategies

Requirements

• 4-6 years of experience in digital media, specifically focused on paid search and paid social media. Agency experience preferred
• 4+ years of client facing experience presenting media plan recommendations and reporting on campaign performance
• Proven track record of managing successful paid search and paid social campaigns & teams
• Strong analytical skills with experience in tools like Google Ads/SA360, Skai, etc
• Excellent written and verbal communication skills
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously

Benefits

• Competitive compensation
• Unlimited paid time off policy + mandatory minimum vacation per year
• Flexible working hours and locations
• Benefits (Health, Dental, Vision, 401(k) w/ matching, all the big ones)