Paid Media Manager, Americas - Global Marketing

$101,300 - $188,000/Yr

Tiktok - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

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About the position

TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. Our global headquarters are located in Los Angeles and Singapore, with offices in major cities including New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. At TikTok, creation is at the core of our purpose, and we strive to help imaginations thrive. This ethos extends to our teams, who work collaboratively to drive impact for ourselves, our company, and the communities we serve. We believe that every challenge is an opportunity to learn, innovate, and grow together. Our innovative marketing team is dedicated to leveraging media partnerships, cutting-edge technologies, and strategic insights to enhance TikTok's presence and growth across the US. We thrive on collaboration, innovation, and a relentless pursuit of excellence in everything we do. In this role, you will develop and lead the execution of integrated brand media strategies and plans to meet business and marketing KPIs across the US. You will oversee and collaborate with media agency partners to initiate, plan, coordinate, and execute media strategies and plans. Your responsibilities will include driving marketing initiatives through a multi-channel, holistic media strategy that encompasses both digital and traditional offline channels. You will implement best-in-class media planning and buying practices for campaigns across all paid media channels, while also driving innovation by cultivating and maintaining relationships with industry publishers and agency partners to stay updated on industry trends. Analyzing the effectiveness of media campaigns will be crucial to optimize spend and performance, drawing insights, and communicating data-driven, actionable takeaways that support the marketing team's goals. Additionally, you will work with internal and external partners to develop strategies and go-to-market plans that drive desired business outcomes in a collaborative environment.

Responsibilities

• Develop and lead the execution of integrated brand media strategies and plans to meet business and marketing KPIs across the US.
• Oversee and collaborate with media agency partners in initiating, planning, coordinating, and executing media strategies and plans.
• Drive marketing initiatives by leveraging a multi-channel, holistic media strategy, including digital and traditional offline channels.
• Implement best-in-class media planning and buying practices for campaigns across all paid media channels.
• Drive innovation by cultivating and maintaining relationships with industry publishers and agency partners to stay up-to-date on industry trends.
• Analyze the effectiveness of media campaigns to optimize spend and performance, draw insights, and communicate data-driven, actionable takeaways that support the marketing team's goals.
• Work with internal and external partners to develop strategies and go-to-market plans that drive desired business outcomes in a collaborative environment.

Requirements

• Bachelor's degree or above in communications, marketing, journalism, or related fields.
• Experience on the brand side and/or with a top media agency in a fast-paced tech, entertainment, or culture brand company.
• Proven experience in integrated media planning with a track record of executing successful campaigns across all channels.
• Strong project management skills, experience with campaign planning cycles, and managing large budgets.
• Demonstrated ability to independently manage successful campaigns, including planning, testing, and ongoing optimization.
• Flexibility and the ability to pivot in real-time with a creative approach to problem-solving.
• Ability to prioritize and juggle multiple projects and varying phases of a campaign in a matrixed environment.
• Understanding of the full funnel of consumer marketing, including Owned, Earned, and Paid strategy and execution.
• Proficient in Gmail, and Google products. Additionally Keynote, PowerPoint, Excel.

Nice-to-haves

• Experience working in a high-growth, fast-paced environment.
• Expertise in leveraging data analytics and visualization tools to inform strategic decisions.
• Proven experience with influencer marketing and content partnerships.
• Strong network within the media and entertainment industry.
• Certification in digital marketing or a related field.
• Experience with emerging media platforms and technologies.
• Strong negotiation skills and experience in contract management.
• Ability to think strategically while managing day-to-day operations effectively.

Benefits

• 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and a Health Savings Account (HSA) with a company match.
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
• Flexible Spending Account (FSA) Options like Health Care, Limited Purpose and Dependent Care.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year.
• 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through our EAP and Lyra.
• 401K company match, gym and cellphone service reimbursements.