Paid Media Manager at Modifly

$75,000 - $85,000/Yr

Court Avenue Printing - San Diego, CA

Full-time - Mid Level

San Diego, CA

About the position

Modifly is seeking a creative and analytical Paid Media Manager to join their team in San Diego, CA. This full-time role focuses on executing campaign strategies, managing client budgets, and optimizing performance across various digital advertising platforms. The ideal candidate will have a strong background in performance marketing and digital strategy, with the ability to analyze data and contribute to strategic planning. This position offers the opportunity to collaborate with both the account and creative teams to enhance client advertising efforts.

Responsibilities

• Manage paid advertising campaigns A-Z, including building on ad-buying interfaces, optimizing, and making daily adjustments as needed to ensure ROI is hitting goals.
• Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions.
• Help determine client benchmarking and implement optimizations to hit client KPI's in the quickest time possible through owned channels.
• Improve upon paid search and social media processes and innovation of new strategies and techniques.
• Manage and execute on campaigns across multiple channels such as the Google ad network, Facebook, Instagram, Pinterest, and others (e-commerce & B2C).
• Own strategy and execution channels for each of your clients in an effort to hit or surpass client goals.
• Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses.
• Manage Google and Social advertising campaigns including building campaigns from scratch, optimizing and making daily adjustments as necessary.
• Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients.
• Ability to craft strategy based on client goals and troubleshoot dips in performance to make recommended pivots.
• Understanding of basic marketing funnel and where each channel plays role.
• Build and sustain rapport with multiple clients.
• Generate new business development through service expansion identification, strategic audits, and development of paid advertising pipeline.
• Collaborate with the creative team to brainstorm content and ads, drawing on client needs and input, as needed.
• Translate technical concepts into actionable, tactical, and strategic action plans.
• Develop growth of junior team members through delegation, training, and coaching.
• Develop higher level client communication and account strategy, including account launch strategy, long-term campaign management, and growth/scaling strategy.
• Be responsible for navigating attribution within partner platforms such as Triplewhale and GA-4.

Requirements

• 3-5+ years of experience in media buying.
• Understanding and appreciation for an entrepreneurial environment and the resilience needed in order to be successful.
• Ability to craft strategy based on client goals and troubleshoot dips in performance to make recommended pivots.
• Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses.
• Build and sustain rapport with multiple clients.
• Translate technical concepts into actionable, tactical, and strategic action plans.
• Understanding of basic marketing funnel and where each channel plays role.
• High level of self accountability to getting their work done and pushing the team to hit all goals.
• Operate independently in Business Manager and analytical platforms.

Nice-to-haves

• Experience with Google Advertising platforms and Facebook Ads Manager is a requirement.
• Working within Pinterest, LinkedIn, TikTok, Snapchat, Reddit, & Bing is a plus.

Benefits

• Health insurance coverage starting from day 1 of employment.