Paid Media Manager, Market Development

About the position

The Paid Media Manager, Market Development, is responsible for planning, executing, and optimizing broad-reaching advertising activities with a focus on mergers and acquisitions (M&A). This role involves developing local market paid media strategies, providing regional media insights, and monitoring competitor activities. The manager collaborates with marketing team peers to design and implement localized media strategies and drives the creation and optimization of media campaigns.

Responsibilities

• Develop Paid Media Strategies: Create strategies for market expansion and M&A activities using regional analysis and competitor insights.
• Collaborate with Marketing Teams: Design and implement localized media strategies aligned with broader marketing goals.
• Optimize Media Campaigns: Guide the creation and optimization of media campaigns, focusing on media mix, channel selection, and messaging.
• Provide Media Insights: Tailor campaigns based on regional media consumption patterns.
• Monitor Competitor Activities: Identify opportunities and threats from competitor media activities.
• Innovate Media Solutions: Develop strategies to address unique market challenges with advanced targeting and media placement tactics.
• Integrate Media Insights: Incorporate local media insights into broader campaigns for cohesive execution.
• Communicate Strategies: Present complex media insights and recommendations to senior stakeholders to influence decisions.

Requirements

• 8-12 years of experience in media planning and broad-reach channel management, with a track record of driving measurable results.
• Bachelor's Degree (or equivalent years of experience in lieu of a degree, with approval).

Nice-to-haves

• Expertise in managing paid media strategies during mergers and acquisitions, including integrating campaigns, optimizing budgets, and aligning with cross-functional teams to drive synergies.
• Extensive knowledge of paid media channels, including digital, broadcast, and OOH, with a deep understanding of leveraging these for local market impact.
• Strong analytical skills and experience with media performance tools and platforms.
• Strong ability to analyze and interpret regional media consumption trends to inform channel selection and media planning.

Benefits

• Health insurance coverage
• Wellness program
• Life and disability insurance
• Retirement savings plan
• Paid leave programs
• Paid holidays
• Paid time off (PTO)