Paid Media Manager (Programmatic, CTV, Retail Media) at Modifly

$75,000 - $85,000/Yr

Court Avenue Printing - San Diego, CA

Full-time - Mid Level

San Diego, CA

About the position

Modifly is seeking a creative and analytical Paid Media Manager to join their team in San Diego, CA. This full-time role focuses on executing campaign strategies, managing client budgets, and optimizing performance across various digital marketing platforms. The ideal candidate will have a strong background in performance marketing, media buying, and account analysis, contributing to the overall strategy and success of client campaigns.

Responsibilities

• Manage paid advertising campaigns A-Z, including building on ad-buying interfaces, optimizing, and making daily adjustments as needed to ensure ROI is hitting goals
• Provide multi-channel budgeting plans and approaches across various business goals, funnels & objectives
• Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions
• Help determine client benchmarking and implement optimizations to hit client KPI's in the quickest time possible through owned channels
• Improve upon paid search and social media processes and innovation of new strategies and techniques
• Take on unique strategies such as Retail Media Management and Programmatic ad buying
• Own strategy and execution channels for each of your clients in an effort to hit or surpass client goals
• Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses
• Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients
• Craft strategy based on client goals and troubleshoot dips in performance to make recommended pivots
• Build and sustain rapport with multiple clients
• Generate new business development through service expansion identification, strategic audits, and development of paid advertising pipeline
• Collaborate with the creative team to brainstorm content and ads, drawing on client needs and input, as needed
• Manage other Media Coordinators on the team to accomplish tasks and achieve client success
• Translate technical concepts into actionable, tactical, and strategic action plans
• Develop growth of junior team members through delegation, training, and coaching
• Develop higher level client communication and account strategy, including account launch strategy, long-term campaign management, and growth/scaling strategy
• Navigate attribution within partner platforms such as Triplewhale and GA-4
• Other applicable or related duties as assigned

Requirements

• 3-5+ years of experience in media buying
• Understanding and appreciation for an entrepreneurial environment
• High level of self accountability to getting work done and pushing the team to hit all goals
• Operate independently in Business Manager and analytical platforms

Nice-to-haves

• Experience launching programmatic focused campaigns
• Experience with Amazon advertising & retail media campaigns
• Understanding of email & SMS marketing
• A creative awareness of the social media advertising field

Benefits

• Health insurance
• Ongoing learning opportunities including workshops on data analysis techniques and advanced ad platform functionalities
• Structured hybrid in-office/remote schedule
• Full benefits starting day 1 of employment