Paid Media Manager - Remote Canada

Directive Consulting - Ontario, CA

Full-time - Mid Level

Remote - Ontario, CA

Professional, Scientific, and Technical Services

About the position

The Paid Media Manager at Directive Consulting is a crucial role within the Paid Media team, responsible for overseeing and executing paid media strategies for enterprise SaaS clients. This position focuses on creating high-performing paid media campaigns, managing client relationships, and ensuring alignment with internal and client goals. The role requires a deep understanding of digital marketing, particularly in paid search and social advertising, and involves regular communication with clients and vendors to optimize campaign performance.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Communicate weekly with vendors or operational partners to ensure alignment on tasks and work quality.
• Drive referrals via client relationships and professional network.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
• Understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Understand the value of Programmatic campaigns.
• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads.

Requirements

• 3+ years experience working at a performance/digital marketing agency.
• Experience working specifically with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social advertising campaigns.
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.

Nice-to-haves

• Experience with programmatic advertising campaigns.
• Ability to drive results and measure via OCT.
• Proven and measurable success with mid-market or enterprise accounts.

Benefits

• Paid parental leave
• Paid holidays
• Disability insurance
• 401(k) 3% Match
• Health insurance
• Unlimited paid time off
• Dental insurance
• Vision insurance
• Life insurance