Paid Media Manager US

$70,000 - $120,000/Yr

Incubeta - New York, NY

Full-time - Mid Level

New York, NY

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

The Paid Media Manager (PMM) role at Incubeta is a key position within the US Paid Media team, responsible for advising clients, implementing strategies across various platforms, and managing a team of specialists. The PMM will work closely with clients and internal teams to optimize media strategies, achieve KPIs, and ensure the professional development of team members. This role requires a proactive approach to performance marketing and strong communication skills to effectively engage with both technical teams and C-suite stakeholders.

Responsibilities

• Collaborate with the Paid Media Director on leading Paid Search and Paid Social strategies for clients.
• Act as the day-to-day client contact for strategic initiatives, including campaign optimization and reporting.
• Attend client meetings to translate business requirements into actionable steps for the agency.
• Increase revenue for existing clients through media performance and new product introductions.
• Implement, monitor, and optimize strategies while training junior team members.
• Perform daily quality checks on junior team members' work and suggest corrective measures as needed.
• Provide clients with timely and actionable insights, either personally or through team members.
• Evaluate data to identify performance changes and opportunities for growth.
• Assist with reporting discrepancies and tracking issues.
• Act as technical support for both internal and external stakeholders.
• Contribute to presentations and present relevant portions during client reviews and strategic initiatives.
• Prioritize upskilling on all channels to support clients' media strategies effectively.
• Prepare and conduct bi-annual appraisals for direct reports to evaluate performance and KPIs.
• Conduct regular one-on-ones with direct reports to check on KPI progress and workload.
• Guide team members to stimulate individual productivity and development.
• Track team knowledge levels and work with the Paid Media Director to find training opportunities.

Requirements

• Advanced English speaking and writing skills.
• Minimum of 4 years experience as a Paid Search/Paid Social specialist.
• Google Ads certifications (any).
• Search Ads 360 certification.
• Meta Blueprint (Media Buying/Media Planning) certification.
• Well-versed in performance marketing with a focus on sales/lead conversion and omni-channel acquisition.
• Experience working directly with clients and commercial teams.
• Experience with website analytics tools (e.g., Google Analytics).
• Experience with measurement plans and tracking.
• Experience with Amazon Ads and/or Amazon DSP is highly advantageous.
• Proficient in Microsoft Office Suite and Google Sheets/Docs/Slides.

Nice-to-haves

• LinkedIn Certified Marketer (Marketing Strategy) certification.
• Completion of TikTok for Business Modules.
• Experience with Campaign Manager 360, Display & Video 360, Google Analytics 4, Google Tag Manager.

Benefits

• Competitive salary range of $70K-$120K per year based on experience and performance.
• Opportunities for career development and training.
• Dynamic work environment with a focus on performance marketing.