Paid Media Manager

Hudson Automotive Group - Greensboro, NC

Full-time - Senior

Greensboro, NC

Motor Vehicle and Parts Dealers

About the position

Hudson Automotive Group is seeking a dedicated and experienced Paid Media Manager to enhance their marketing team. This role focuses on developing and optimizing multi-channel paid media campaigns, ensuring effective communication with stakeholders, and managing various advertising platforms. The ideal candidate will thrive in a fast-paced environment and contribute to the company's growth as one of the fastest-growing auto dealer groups in the Southeast U.S.

Responsibilities

• Develop and optimize multi-channel paid media campaigns independently.
• Manage and optimize paid media campaigns across platforms including Google, Bing, and social media.
• Conduct keyword research, ad copy creation, targeting, bid management, and budget allocation.
• Prepare marketing reports and present insights to dealership management and leadership.
• Collaborate with the paid social media team to ensure cohesive media strategies.

Requirements

• 5+ years of experience in paid media management across various platforms.
• Google AdWords certification is required.
• Experience in building campaigns from the ground up.
• Strong analytical skills with experience in Google Analytics and bid management.
• Outstanding written and verbal communication skills.

Nice-to-haves

• Bing Ads Certification
• Experience in multichannel marketing
• Leadership experience in managing teams

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• Employee discount
• Life insurance