Paid Media Manager

Hudson Automotive Group - Greensboro, NC

Full-time - Mid Level

Greensboro, NC

Motor Vehicle and Parts Dealers

About the position

Hudson Automotive Group is seeking a skilled and career-driven Paid Media Manager to enhance their Marketing team. This role is pivotal in managing and optimizing multi-channel paid media campaigns, ensuring alignment with the company's customer-centric culture and collaborative work environment. The ideal candidate will have a strong analytical background and proven experience in paid media management across various platforms.

Responsibilities

• Develop and optimize multi-channel paid media campaigns independently.
• Collaborate with and guide the paid social media team to ensure cohesive media strategies.
• Manage all components of paid media campaigns including keyword research, ad copy, targeting, bid management, and budget allocation.
• Prepare marketing reports and present insights to dealership management.
• Thrive in a fast-paced environment and manage multiple projects under tight deadlines.

Requirements

• 5+ years of experience in paid media management across various platforms (Google, Bing, social media).
• Google AdWords certification is required.
• Experience building campaigns from the ground up.
• Proven track record of managing and optimizing paid media campaigns (search, display, retargeting, video).
• Outstanding written and verbal communication skills.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance