Paid Media Manager

$85,000 - $85,000/Yr

Insight Global - Miami, FL

Full-time

Miami, FL

Administrative and Support Services

About the position

The Paid Media Manager will play a crucial role in planning, executing, and optimizing digital marketing campaigns across various online channels. This position requires a strong understanding of digital advertising platforms, including Meta Ads Manager and Google Ads Manager, to effectively contribute to the company's marketing efforts. The ideal candidate will be detail-oriented and motivated, with a focus on driving results through innovative marketing strategies.

Responsibilities

• Assist in the planning, execution, and optimization of digital marketing campaigns.
• Manage advertising efforts across social media, search engines, programmatic, and CTV.
• Analyze data using Google Analytics to provide client recommendations.
• Collaborate with team members to generate innovative marketing ideas.

Requirements

• Strong understanding of digital marketing concepts and best practices.
• Proficiency in using digital advertising platforms, such as Meta Ads Manager and Google Ads Manager.
• Experience with Google Analytics and data analysis for client recommendations.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a team in a fast-paced environment.
• Creative thinker with the ability to generate innovative marketing ideas.
• Associate's or Bachelor's degree in Marketing, Communications, or a related field preferred.