Paid Media Manager

Hibu - Cedar Rapids, IA

Full-time - Senior

Cedar Rapids, IA

Publishing Industries

About the position

The Paid Media Manager at Hibu is responsible for developing and leading paid media strategies for the company's B2B Account-Based Marketing (ABM) program. This role focuses on selecting and optimizing media channels to achieve lead generation objectives while managing budgets and collaborating with cross-functional teams. The position encompasses all aspects of paid campaign execution, including strategy development, implementation, optimization, reporting, and analysis, with a strong emphasis on innovation and industry trends.

Responsibilities

• Develop paid media strategies across various digital platforms, including CTV, web personalization, and traditional channels, to achieve lead generation objectives and deliver positive ROI.
• Coordinate, set up, launch and continuously optimize campaigns across Google Ads, Microsoft Ads, Paid Social and emerging platforms (including CTV).
• Work with web and design team to implement web personalization strategies to deliver tailored content experiences aligned with campaign objectives using Terminus Web Personalization Tool.
• Analyze and report on campaign performance daily, providing deeper dive insights monthly and quarterly, including personalized content performance.
• Develop and maintain account forecasts, ensuring strict budget management and ROI optimization.
• Continuously propose and implement optimization tactics to achieve goals, including for CTV and personalized web campaigns.
• Manage the campaign calendar, ensuring alignment with business goals and key campaign milestones.
• Stay up-to-date on industry trends, particularly emerging digital channels such as CTV and new personalization tools.
• Serve as a thought leader on new digital media channels and drive innovation in paid media strategies.
• Support and optimize third-party affiliate programs, managing relationships and ensuring successful lead gen efforts.

Requirements

• 5+ years of experience managing Paid Search, Display, Social Ads, and CTV campaigns.
• Deep tactical expertise across digital advertising platforms (Google Ads, LinkedIn, Meta) and emerging platforms experience (CTV preferred but not required).
• Strong understanding of audience targeting, segmentation strategies and personalized content delivery.
• Strong analytical skills, with the ability to monitor campaigns, interpret data and make data-driven decisions to optimize results.
• Knowledge of A/B testing methodologies and campaign tracking tools.
• Proficiency in data tools: Excel, Power BI (Preferred but not required), Google Analytics, and marketing analytics platforms.
• Experience with Terminus (preferred but not required) or other ABM platforms.
• Familiarity with CTV platforms, including performance tracking and ROI analysis (preferred but not required).
• Experience with affiliate marketing programs, relationship management, and optimization.

Nice-to-haves

• Experience with Terminus or other ABM platforms.
• Familiarity with CTV platforms, including performance tracking and ROI analysis.

Benefits

• Competitive compensation
• Ongoing training
• Incentives
• Generous benefits package