Paid Media Manager

$60,000 - $60,000/Yr

Florida State University - Tallahassee, FL

Full-time - Mid Level

Tallahassee, FL

Educational Services

About the position

The Paid Media Manager at Florida State University is responsible for leading the university's paid media initiatives, focusing on the strategic management of social, out-of-home, and print advertising purchases. This role involves driving impactful campaigns through expert coordination, analysis, and optimization of paid media channels to enhance the university's brand presence and meet marketing objectives.

Responsibilities

• Lead the development and execution of comprehensive paid marketing strategies.
• Utilize tools like Google Analytics to measure, analyze, and optimize paid marketing campaign performance.
• Research and test new vendor partnerships to expand outreach and reduce acquisition costs.
• Monitor market intelligence and track competitor movement and market situations.
• Collaborate with the marketing team to ensure a consistent brand voice across all paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies.

Requirements

• Bachelor's degree and four years of experience related to media, communications, and/or marketing services, or a combination of post high school education and experience equal to eight years.
• Strong analysis skills and ability to utilize tools like Google Analytics.
• Excellent communication skills.

Nice-to-haves

• Problem-solving skills and ability to provide sound advice.
• Ability to work well under pressure and think quickly on your feet.
• Capability to see both the big picture and small details.

Benefits

• Robust Total Rewards package including compensation, benefits, wellness, recognition, and employee development programs.