Paid Media Manager

West Marine - Fort Lauderdale, FL

Full-time - Mid Level

Fort Lauderdale, FL

101-250 employees

Motor Vehicle and Parts Dealers

About the position

West Marine is seeking a technically skilled Performance Marketer to join their Digital Marketing Team and lead the management of performance-driven media channels with a focus on eCommerce growth. This role involves designing, executing, and optimizing paid media campaigns, leveraging advanced digital tools and data to enhance West Marine's online presence. The ideal candidate will collaborate with cross-functional teams to align digital efforts with company objectives and customer acquisition goals, ensuring a flawless technical setup in a fast-paced retail environment.

Responsibilities

• Develop and implement acquisition campaigns across platforms like Google, Meta, and key retail channels.
• Optimize product feeds in Google Merchant Center, Facebook Commerce Manager, and feed management platforms.
• Manage and optimize Google Shopping feeds, ensuring accuracy and completeness.
• Track, analyze, and refine campaigns, adjusting key metrics such as Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS).
• Oversee the media acquisition budget to maximize Return on Investment (ROI).
• Collaborate with analytics and development teams to conduct A/B and incrementality tests.
• Partner with analytics, creative, merchandising, and eCommerce teams for cohesive messaging and optimized user experience.
• Provide detailed performance reports and actionable recommendations to senior leadership.
• Build and manage relationships with external media and technical partners.

Requirements

• Bachelor's degree in Marketing, E-commerce, Computer Science, or Business-related fields.
• 3-5 years of experience in performance marketing with a track record of driving eCommerce growth.
• Extensive experience managing Google platforms (Search, Performance Max, Shopping).
• Hands-on technical management and optimization of online store feeds and local inventory feeds.
• Proven ability to design and implement incrementality tests.
• Exceptional analytical skills to leverage data and metrics for actionable insights.
• Strong cross-functional collaboration skills.

Nice-to-haves

• Salesforce
• Looker
• Google Tag Manager

Benefits

• Competitive salary
• Opportunities for professional development
• Employee discounts on products
• Flexible work environment