Paid Media Manager

$80,000 - $80,000/Yr

Quinstreet - Foster City, CA

Full-time - Mid Level

Foster City, CA

Administrative and Support Services

About the position

The Paid Media Manager at QuinStreet is responsible for managing and executing targeted digital marketing campaigns across various paid media channels. This role focuses on developing performance-driven strategies to enhance client growth, leveraging expertise in paid search, social media, and programmatic display campaigns. The position requires collaboration with creative teams and account managers to optimize campaign performance and improve client ROI.

Responsibilities

• Develop and implement performance driven digital media strategies to drive client growth based on their individual goals.
• Possess strong knowledge and management of Paid Search (Google and Microsoft), Paid social media (Facebook, Instagram, TikTok, Reddit, and LinkedIn) and Programmatic Display campaigns with the ability to develop successful strategies to drive client growth.
• Manage multiple channels for multiple clients independently.
• Integrate offline customer data with online campaign performance metrics.
• Collaborate with the creative team to strategize on programmatic display and social creative that generate results.
• Identify opportunities to pitch new services to existing and potential new clients.
• Collaborate with Account Managers as well as key clients to discuss progress and interpret analytic findings to identify strategies to improve client ROI.
• Monitor and optimize campaign pacing, budgets, and bidding.
• Analyze and strategize over campaign performance metrics.
• Maintain high levels of up-to-date knowledge of best practices and strategies in paid media (including beta programs, advertising networks and innovation opportunities).
• Display a strong understanding of emerging digital techniques and trends within the media landscape and in the greater digital ecosystem.

Requirements

• 2+ years of professional experience in paid digital marketing
• Bachelor's Degree or higher in Business, Marketing, or related field
• Expertise in developing and optimizing Paid Search and Social campaigns through analysis of performance reports and down-funnel data
• Advanced user of Microsoft Excel including VLOOKUPs and Pivot Tables
• Ability to manage complex projects and deliver results in a fast-paced, deadline-oriented environment
• Exceptional verbal and written communications skills
• Self-starter comfortable looking for and filling gaps in process, communication calendars and campaigns
• Detail oriented and able to update systems with high accuracy.

Benefits

• Health care benefits
• Retirement benefits
• Paid days off (paid sick leave, parental leave, paid time off, or vacation benefits)
• Performance bonus or commission
• Equity in the form of restricted stock units