Paid Media Manager

$89,100 - $92,000/Yr

Fabletics - El Segundo, CA

Full-time - Mid Level

El Segundo, CA

Warehousing and Storage

About the position

Fabletics is seeking a Paid Media Manager to oversee and optimize digital marketing and customer acquisition programs, focusing on paid social channels such as Facebook, Instagram, Snapchat, and TikTok. This role involves managing significant advertising budgets to drive subscriber growth and collaborating with creative teams and media partners to enhance campaign performance. The ideal candidate will have a strong analytical background and a passion for digital marketing, working in a dynamic and flexible environment.

Responsibilities

• Manage paid social media execution across all major social media channels: Facebook/Instagram, TikTok, Twitter, Snapchat, and other emerging platforms.
• Work closely with creative teams to inform and request creative concepts and iterations.
• Understand and contribute to the optimization of all aspects of the customer acquisition funnel.
• Build relationships with key media partners, including Facebook, TikTok, and Snapchat, as well as agency partners.
• Work closely with Ad Tech partners to develop advanced automation and optimization solutions.
• Manage testing on a constantly growing pool of variables including offers, copy, creative, ad formats, landing pages, etc. across all paid social channels.
• Track and analyze metrics to evaluate and improve the performance of campaigns.
• Recognize and identify trends in real-time to leverage for performance.
• Occasionally work flexible hours including weekends to adapt to the real-time nature of social media.

Requirements

• At least 3 years of work experience in media management or a related field.
• Degree in a quantitative field preferred.
• Strong Excel skills.
• An interest in demand generation/customer acquisition.
• Curiosity, integrity, self-motivation, and a high level of attention to detail.
• Outstanding written/verbal communication and presentation skills.
• Understanding of marketing platforms, attribution, and site analytics.
• Ability to translate data into actionable insights.
• Willingness to commute to El Segundo 3 days/week.

Benefits

• 401(k)
• Employee discount
• Health insurance
• Paid time off
• Hybrid Work Schedule
• Discretionary Paid Time Off
• Summer Fridays
• Healthcare Plans
• Annual Bonus Program
• Equity Program