Paid Media Manager

$150,000 - $150,000/Yr

University of Pittsburgh - Pittsburgh, PA

Full-time - Mid Level

Pittsburgh, PA

Educational Services

About the position

The Paid Media Manager at the University of Pittsburgh will play a crucial role in executing social media and display advertising strategies aimed at achieving specific campaign goals and objectives. This position requires a deep understanding of target audience segmentation, including demographics and interests, to optimize campaign targeting effectively. The manager will be responsible for creating, managing, and optimizing campaigns across various social media platforms such as Facebook, Instagram, and LinkedIn, as well as display networks. Additionally, the role involves supporting the school's SEO strategies to enhance online visibility and engagement. The Paid Media Manager will oversee an advertising budget of approximately $150,000, ensuring that funds are allocated efficiently to maximize campaign performance. This includes implementing reporting and tracking tools to generate regular reports on established Key Performance Indicators (KPIs) and data insights. The ability to pivot strategies based on data analysis is essential for optimizing campaign outcomes. Collaboration with other members of the Deans Office Marketing, Communications, Recruitment, and Enrollment (MCRE) team is vital to align efforts with the unit's goals and to stay updated on the rapidly evolving digital media landscape. In addition to campaign management, the Paid Media Manager will develop and implement data-driven marketing materials and plans to promote various University activities, services, products, and events. This includes creating and administering effective marketing campaigns, managing social media and email outreach, and establishing new funding and revenue sources. The role also involves building and maintaining the technical infrastructure necessary for successful campaign execution, including setting up tools through platforms like Facebook, Google Ads, Google Analytics, LinkedIn, and Salesforce Marketing Cloud. Regular communication regarding budgeting and media plans with the project manager is also a key responsibility, along with compiling data-driven reports to measure global leads and track return on investment (ROI) for different campaigns.

Responsibilities

• Execute social media and display ad strategies to achieve campaign goals and objectives.
• Identify target audience segments, demographics, and interests to optimize campaign targeting.
• Create, manage, and optimize campaigns across various social media platforms and display networks.
• Aid in the school's SEO strategies to enhance online visibility.
• Manage an advertising budget of approximately $150,000.
• Implement reporting and tracking tools to produce regular reports on established KPIs and data insights.
• Collaborate with the Deans Office Marketing, Communications, Recruitment and Enrollment (MCRE) team to meet unit goals.
• Develop and implement data-driven marketing materials and plans to promote University activities, services, products, and events.
• Create and administer effective marketing campaigns; manage social media and email campaigns.
• Establish new funding and revenue sources.
• Build and maintain the technical infrastructure for campaigns.
• Set up technical tools to meet campaign needs through various platforms.
• Communicate weekly & monthly budgeting of media plans with project manager.
• Compile data-driven reports for measuring global leads and tracking ROI for different campaigns.
• Communicate with faculty and staff as needed on a regular basis.
• Implement new tools proactively to improve efficiency.

Requirements

• Bachelor's degree in a relevant field.
• Minimum of 3 years of experience in digital marketing or a related area.
• Experience with social media advertising and campaign management.
• Proficiency in using tools such as Facebook Ads, Google Ads, Google Analytics, and Salesforce Marketing Cloud.
• Strong analytical skills to interpret data and optimize campaigns.
• Excellent communication and collaboration skills.

Nice-to-haves

• Experience in higher education marketing.
• Familiarity with SEO best practices.
• Knowledge of email marketing strategies.
• Experience with budget management and reconciliation.

Benefits

• Health insurance coverage.
• Dental insurance coverage.
• Vision insurance coverage.
• Paid holidays and vacation time.
• Flexible scheduling options.
• Professional development opportunities.