Paid Media Manager

Sinclair & Co. - Cockeysville, MD

Full-time - Mid Level

Hybrid - Cockeysville, MD

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Compulse is seeking a dynamic and confident Paid Media Manager to oversee the daily operations of our paid media teams. This role requires a proactive individual with a strong background in various paid media platforms, including Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. The Paid Media Manager will be responsible for optimizing campaigns to meet key performance indicators (KPIs) and will serve as a primary contact for both internal and external teams. Excellent communication, presentation, and project management skills are essential for success in this position, which offers a great opportunity to drive change within the organization.

Responsibilities

• Responsible for strategic input and oversight across the paid media portfolio of accounts to drive success.
• Provide guidance and recommendations to US-based and offshore search teams and assist in the execution of campaign launches, implement automated bid strategies, and general optimizations.
• Lead internal and external communication with partners and clients, effectively telling the right story with data.
• Create and refine processes to benefit the paid media department.
• Optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc., to increase ROI.
• Update and align paid media strategies with new and emerging best practices to improve quality and efficiency.
• Coach and develop a team of search and social marketers, balancing workload and staffing needs.

Requirements

• 6+ years' experience building and optimizing paid campaigns in Google Ads, Microsoft Ads, YouTube, Facebook/Meta Ads, and other paid platforms.
• Minimum 3+ years of people management experience leading a team.
• Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Microsoft Ads, Facebook/Meta pixel).
• Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the industry.
• Strong ad copy writing skills for clients across multiple industries.
• Ability to analyze and interpret data to optimize marketing ROI and performance.
• Highly skilled in Microsoft (Excel, Word, PowerPoint), with the ability to create pivot tables, daily spend trackers, and analyze large sets of data.
• Excellent communication and presentation skills to audiences and clients of varying levels.
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.
• A proactive, solutions-oriented professional.

Nice-to-haves

• Google Ads Search Certification
• Microsoft/Bing Ads Search Certification
• Experience with 3rd party management tools (SA360, Kenshoo/Skai, Marin and others)