Paid Media Manager

Mo Bettahs - Lehi, UT

Full-time - Mid Level

Lehi, UT

Food Services and Drinking Places

About the position

Mo' Bettahs is seeking a results-driven and analytical Paid Media Manager to join our marketing team. This position is responsible for creating, managing, and optimizing paid advertising campaigns across various platforms to drive traffic and conversions, ultimately maximizing ROI.

Responsibilities

• Develop and execute paid advertising strategies across platforms such as Google, Facebook, Instagram, and third-party vendors.
• Monitor and optimize campaign performance, making data-driven adjustments to improve CTR and ROI.
• Manage vendor relationships with our ad agency and third-party platforms.
• Manage and allocate budgets for multiple campaigns, ensuring efficient use of resources.
• Establish weekly campaign reporting and provide insights to key stakeholders.
• Identify opportunity targeting segments and audience enhancements.

Requirements

• Proficient in Google Ads and Facebook Ads Manager.
• Familiarity with third-party vendors such as DoorDash and UberEats preferred.
• Experience managing influencer programs preferred.
• Strong analytical skills with experience creating performance reports.
• Excellent communication and project management skills.
• Ability to strategically solve problems and act quickly to seize opportunities.
• Familiarity with A/B testing and ROI optimization.
• Bachelor's degree in Marketing, Advertising, or a related field preferred.
• 3-5+ years of experience in managing paid advertising campaigns.