Paid Media Manager

$93,000 - $103,000/Yr

Sinclair Broadcast Group - Cockeysville, MD

Full-time - Mid Level

Hybrid - Cockeysville, MD

101-250 employees

Broadcasting and Content Providers

About the position

The Paid Media Manager at Compulse is responsible for overseeing the daily operations of the paid media teams, ensuring effective campaign management across various platforms. This role requires a proactive leader with a strong background in paid media, capable of optimizing campaigns to meet key performance indicators (KPIs) and guiding a team of marketers. The position serves as a key point of contact for both internal and external stakeholders, emphasizing the importance of communication and project management skills.

Responsibilities

• Responsible for strategic input and oversight across paid media portfolio of accounts to drive success
• Provide guidance and recommendations to US-based and offshore search teams and assist in the execution of campaign launches, implement automated bid strategies, and general optimizations
• Lead internal and external communication with partners and clients, effectively telling the right story with data
• Create and refine processes to benefit the paid media department
• Optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc. to increase ROI
• Update and align paid media strategies with new and emerging best practices to improve quality and efficiency
• Coach and develop a team of search and social marketers, balancing workload and staffing needs

Requirements

• 6+ years' experience building and optimizing paid campaigns in Google Ads, Microsoft Ads, YouTube, Facebook/Meta Ads, and other paid platforms
• Minimum 3+ years of people management experience leading a team
• Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Microsoft Ads, Facebook/Meta pixel)
• Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the industry
• Strong ad copy writing skills for clients across multiple industries
• Ability to analyze and interpret data to optimize marketing ROI and performance
• Highly skilled in Microsoft (Excel, Word, PowerPoint), ability to create pivot tables, create daily spend trackers, and analyze large sets of data
• Excellent communication and presentation skills to audiences and clients of varying levels
• Strong organizational and project management skills
• Ability to work independently and as part of a team
• A proactive, solutions-orientated professional

Nice-to-haves

• Google Ads Search Certification
• Microsoft/Bing Ads Search Certification
• Experience with 3rd party management tools (SA360, Kenshoo/Skai, Marin and others)

Benefits

• Participation in a retirement plan
• Life and disability insurance
• Health, dental and vision plans
• Flexible spending accounts
• 15 paid vacation days
• 2 paid personal days
• 9 paid holidays
• 40 hours of paid sick leave
• Parental leave
• Employee stock purchase plan