Paid Media Manager

$60,000 - $75,000/Yr

Confidential - Flower Mound, TX

Full-time - Mid Level

Remote - Flower Mound, TX

About the position

We are seeking a dynamic and results-driven Paid Media Manager to join our team. The ideal candidate will be responsible for developing and executing comprehensive advertising strategies that enhance brand visibility and drive engagement across various platforms. This role requires a strong understanding of digital marketing, advertising, and e-commerce, with a focus on leveraging social media and search engine marketing to achieve client objectives.

Responsibilities

• Develop and implement advertising plans that align with overall marketing strategies.
• Manage and optimize digital advertising campaigns across platforms such as Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, etc.
• Conduct thorough research to identify target audiences and market trends.
• Utilize SEO best practices to enhance online visibility and drive organic traffic.
• Oversee social media management, including content creation, scheduling, and community engagement.
• Analyze campaign performance using various tools and metrics to ensure continuous improvement.
• Collaborate with cross-functional teams to ensure cohesive messaging across all channels.
• Stay updated on industry trends and emerging technologies to maintain a competitive edge.

Requirements

• Proficient in digital marketing techniques, including advertising and e-commerce strategies.
• Strong knowledge of SEM practices and experience with Twitter Ads.
• Excellent research skills to identify market opportunities and consumer behavior insights.
• Familiarity with SEO principles to optimize content for search engines.
• Experience in social media management, including strategy development and execution.
• Ability to effectively plan media campaigns that resonate with target audiences.
• Strong analytical skills to evaluate campaign performance and make data-driven decisions.
• Excellent communication skills, both written and verbal, to convey ideas clearly.

Nice-to-haves

• Ability to relocate before starting work.

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance