Whirlpool - Chicago, IL
posted 5 months ago
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, dedicated to improving life at home and inspiring generations with its brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, Whirlpool reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. The new Direct to Consumer (D2C) team is responsible for accelerating Whirlpool's D2C journey, providing an amazing opportunity to shape the company's future. The team aims to ensure that every customer interaction with the brands is exceptional, prioritizing customer experience above all else. This role is pivotal in transforming the business and the industry, making it the perfect place to bring innovative ideas and make a significant impact. The Paid Media Manager will report to the Growth Marketing Director of the Direct to Consumer business. This role involves defining and executing the media strategy, managing all paid channels, executing campaigns, and analyzing KPIs with a full funnel view. The manager will oversee all paid media campaigns for D2C Whirlpool sites, focusing on increasing awareness and lead generation, ensuring that every consumer interaction with the brands is an amazing experience. The role requires testing concepts quickly, validating models, and accelerating the e-commerce business. Ultimately, the Paid Media Manager's goal is to help owners and users of Whirlpool products increase the value they receive throughout the ownership cycle.