Paid Media Manager

$91,770 - $130,700/Yr

Randstad - Atlanta, GA

Full-time - Manager

Remote - Atlanta, GA

Administrative and Support Services

About the position

As the Manager of Paid Media at Randstad, you will be responsible for defining and executing the North American paid media strategy across various digital channels. This role involves leading the planning, execution, and optimization of campaigns on platforms such as search engines, social networks, and job boards. The position requires a data-driven professional with expertise in paid media, capable of managing a team and analyzing performance metrics to contribute to strategic business goals.

Responsibilities

• Define and implement the North American paid media strategy to support business objectives and increase brand visibility.
• Develop detailed campaign plans that outline targeting, budgets, advertising channels, and schedules for optimal reach and engagement.
• Plan and oversee the execution of paid media campaigns across multiple platforms, including Google, Meta, Microsoft, and TikTok.
• Ensure all campaigns are aligned with Randstad's brand guidelines and business goals, maximizing both awareness and performance.
• Analyze campaign performance to identify trends, areas for improvement, and factors influencing results.
• Leverage digital analytics tools to continuously optimize campaigns and improve ROI, ensuring strategic decisions are based on data-driven insights.
• Lead, mentor, and manage a team of paid media specialists, overseeing their performance and supporting their professional growth.
• Foster a collaborative and positive work environment, empowering team members to excel in their roles and contribute to overall team success.
• Work closely with marketing, sales, and creative teams to align paid media efforts with broader business strategies and campaign goals.
• Conduct regular competitive analysis to stay informed of industry trends and benchmark performance against competitors.

Requirements

• Bachelor's degree in Marketing, Information Technology, E-Commerce, or a related field.
• 4-6 years of relevant experience managing paid media campaigns on platforms such as Google, Meta, Microsoft, and TikTok.
• Proficiency in digital analytics tools, including Google Analytics.
• Demonstrated experience in team management and performance coaching.
• Strong strategic decision-making skills with an ability to manage risks and prioritize initiatives.
• Excellent communication and interpersonal skills, with a talent for building collaborative relationships.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.

Benefits

• Competitive pay and bonus structures
• 401(k) plan
• Stock purchase plan
• Employee referral reward program
• Comprehensive medical, dental, vision, disability and life insurance
• Award-winning wellness program
• Employee assistance program
• Generous time off policy (including at least 18 paid days off in your first full year, 1 paid volunteer day, and 9 paid holidays)
• Paid parental leave
• Paid caregiver leave
• Health and dependent care flexible spending account
• Metlife home and auto insurance offerings
• Metlife legal plan offering
• Discounts on cell phone plans and car purchases