Paid Media Manager

$93,000 - $103,000/Yr

Sinclair Broadcast Group - Cockeysville, MD

Full-time - Mid Level

Hybrid - Cockeysville, MD

101-250 employees

Broadcasting and Content Providers

About the position

Compulse is seeking a dynamic and motivated Paid Media Manager to oversee the daily operations of our paid media teams. This role requires a strong background in various paid media platforms and hands-on experience in optimizing campaigns to meet key performance indicators (KPIs). The ideal candidate will lead a team of marketers, serve as a primary contact for internal and external teams, and drive strategic initiatives to enhance the effectiveness of paid media efforts.

Responsibilities

• Responsible for strategic input and oversight across the paid media portfolio of accounts to drive success.
• Provide guidance and recommendations to US-based and offshore search teams and assist in the execution of campaign launches, implement automated bid strategies, and general optimizations.
• Lead internal and external communication with partners and clients, effectively telling the right story with data.
• Create and refine processes to benefit the paid media department.
• Optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, and Conv Rate to increase ROI.
• Update and align paid media strategies with new and emerging best practices to improve quality and efficiency.
• Coach and develop a team of search and social marketers, balancing workload and staffing needs.

Requirements

• 6+ years of experience building and optimizing paid campaigns in Google Ads, Microsoft Ads, YouTube, Facebook/Meta Ads, and other paid platforms.
• Minimum 3+ years of people management experience leading a team.
• Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Microsoft Ads, Facebook/Meta pixel).
• Subject matter expert in best practices, market trends, pulling competitive insights, and cross-channel digital marketing touchpoints.
• Strong ad copywriting skills for clients across multiple industries.
• Ability to analyze and interpret data to optimize marketing ROI and performance.
• Highly skilled in Microsoft (Excel, Word, PowerPoint), with the ability to create pivot tables and analyze large sets of data.
• Excellent communication and presentation skills to audiences and clients of varying levels.
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.
• A proactive, solutions-oriented professional.

Nice-to-haves

• Google Ads Search Certification
• Microsoft/Bing Ads Search Certification
• Experience with 3rd party management tools (SA360, Kenshoo/Skai, Marin and others)

Benefits

• Employee stock purchase plan
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Parental leave
• Vision insurance
• Retirement plan
• Paid sick time