Paid Media Manager

Anthologic - Des Moines, IA

Full-time - Mid Level

Hybrid - Des Moines, IA

Professional, Scientific, and Technical Services

About the position

The Paid Media Manager at Anthologic is responsible for the planning, execution, and management of paid media campaigns across various advertising platforms. This role focuses on campaign setup, optimization, and reporting to achieve client goals, while collaborating with the Media Team and Account Service Teams to ensure campaigns are executed within budget and on schedule. The position offers opportunities for client interaction and strategic input, making it essential for candidates to have a solid understanding of paid media platforms and performance analysis.

Responsibilities

• Assist in the development and execution of paid media campaigns across platforms, including Google Ads, DSPs, Meta, and LinkedIn.
• Support the creation and implementation of media plans based on client goals and objectives.
• Assist in monitoring campaign performance, making basic optimizations as needed, and generating performance reports.
• Collaborate with internal teams to ensure the seamless execution of campaigns.
• Help manage budgets, ensuring that spending is tracked accurately and aligned with client expectations.
• Build and maintain client spreadsheets with ad plans, specs, and deadlines.
• Traffic digital and traditional ads.
• Keep up-to-date with paid media best practices and platform updates.
• Assist with the setup of tracking tags using tools like Google Tag Manager and Google Analytics 4 (GA4).

Requirements

• 3-5 years of experience in paid media or digital marketing, preferably within an agency environment.
• Familiarity with digital advertising platforms such as Google Ads, DSPs, Meta Business Manager, and LinkedIn Campaign Manager.
• Basic understanding of performance tracking tools including Google Analytics and Google Tag Manager.
• Strong attention to detail and time management skills.
• Effective communication skills and the ability to work well in a team environment.
• Ability to manage tasks efficiently and contribute to broader campaign goals.

Benefits

• Free parking
• Paid parental leave
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Happy hour
• Paid time off
• Parental leave
• Employee assistance program
• Vision insurance
• 401(k) matching
• Volunteer time off