Paid Media Marketing Analyst

Savvas Learning - Northbrook, IL

Full-time - Mid Level

Northbrook, IL

Publishing Industries

About the position

The Paid Media Marketing Analyst at Savvas Learning is responsible for executing and optimizing search and social media advertising campaigns aimed at enhancing brand awareness and engagement within the K-12 education sector. This role requires a blend of analytical skills, creativity in content production, and collaboration with internal teams to develop impactful marketing strategies. The analyst will leverage data to inform campaign decisions and contribute to a cohesive digital marketing strategy that includes SEO and email marketing.

Responsibilities

• Develop and execute search and social media campaigns that meet business goals.
• Engage with online communities to promote corporate messaging and increase brand awareness.
• Utilize media creation tools to produce engaging content.
• Create shareable content marketing deliverables to drive engagement and lead generation.
• Curate and recommend relevant third-party content for core audiences.
• Build relationships with key influencers in the education space for collaboration opportunities.
• Optimize campaign effectiveness through strategic analysis and reporting.
• Monitor and report on PPC budget and spending.
• Collaborate with PR and Corporate Communications to maximize reach and engagement.

Requirements

• Bachelor's Degree or equivalent work experience required.
• 5 - 7 years of professional experience with Facebook, Instagram, X, YouTube, LinkedIn, TikTok, and Google Ads.
• Experience managing yearly PPC search budgets.
• Knowledge of social media management and analytics tools such as Hootsuite and Google Ads.
• Experience with design tools like Photoshop and Canva.
• Deep experience with data reporting tools such as Excel and Supermetrics.
• Understanding of the role of social media in a unified marketing strategy.
• Strong interpersonal skills for building relationships with stakeholders.
• Interest in storytelling and education sector issues.

Nice-to-haves

• Certified in Google Ads and Meta Ads Suite.
• Experience as an educator or in an education-focused role.
• Professional writing and/or copy-editing experience.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• Matching 401(k)
• Paid time off