Paid Media Marketing Manager, Amazon Music

$70,900 - $151,700/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

10,001+ employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Paid Media Marketing Manager for Amazon Music is responsible for scaling acquisition initiatives across various service tiers. This role involves managing multi-channel marketing campaigns, analyzing results for optimization, and creating playbooks to enhance campaign structures. The position requires a blend of analytical skills and creativity to influence how Amazon Music engages with fans, artists, and creators globally.

Responsibilities

• Manage paid media planning process for Audience Development campaigns.
• Oversee campaign briefs, channel instrumentation, and reporting.
• Manage external media agency on campaign execution, including budget and billing.
• Ensure correct assets are produced and handed off to execution teams through creative trafficking.
• Instrument appropriate tracking for all campaigns and create links/ref-tags.
• Standardize campaign tracking and reporting, working with data science teams for attribution.
• Create post-mortem processes and reports at campaign, program, and quarterly levels.
• Aggregate, clean, and model campaign data from various sources to synthesize learnings.
• Own the Audience Development experimentation roadmap and disseminate learnings to stakeholders.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau for data manipulation and visualization.
• Experience building, executing, and scaling cross-functional marketing campaigns.
• Experience managing or working within cross-functional marketing and creative teams.
• 3+ years experience with cross-channel media planning and strategy.
• Foundational understanding of paid media attribution models.
• 2+ years experience in digital ad operations and media buying.
• Intermediate to advanced data modeling/analysis skills.

Nice-to-haves

• Experience in multi-territory campaign management.
• Experience in digital marketing and content production timelines.
• 2+ years programmatic display/paid social trafficking experience.
• 2+ years experience with Data Management Platforms (DMP) or Customer Data Platforms (CMP).
• Hands-on experience with audience onboarding tools.

Benefits

• Comprehensive medical, financial, and other benefits package.
• Equity and sign-on payments may be included as part of total compensation.