Paid Media Marketing Manager, Brand

$104,000 - $142,000/Yr

The Honest Agency - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Warehousing and Storage

About the position

The Paid Media Marketing Manager at The Honest Company is responsible for developing and optimizing paid media campaigns across various channels to drive traffic and customer acquisition. This role involves executing innovative content strategies, collaborating with cross-functional teams, and managing campaign performance to achieve key performance indicators (KPIs). The manager will also assist in budget planning and ensure effective communication of marketing initiatives.

Responsibilities

• Develop ads across all paid media channels including Streaming, Paid Social, OLV, Content Partnerships, Display, Paid Search & Affiliate to meet KPIs.
• Lead ongoing testing and optimization across channels, managing internal feedback loops.
• Partner with cross-functional teams to create strategies and campaigns that drive profitable sales and revenue.
• Assist with yearly and quarterly budget planning to develop optimal media strategies.
• Collaborate with internal teams to request, compile, and create assets for all areas of the funnel.
• Ensure timely communication of sales, promotions, campaign launches, and business objectives to external agencies.
• Research and develop relevant, on-trend content that generates high engagement and CTR.
• Work with the affiliate agency to develop and execute new tests, partners, and strategies to grow the channel while maintaining ROI.
• Ideate and shoot UGC-style content for paid social campaigns when necessary.

Requirements

• Bachelor's degree
• 5+ years of experience in growth, performance, and/or digital marketing for an e-commerce or CPG company
• Proven track record of running full funnel media campaigns to generate awareness, increase traffic, and drive conversion
• Deep knowledge of industry trends, platform trends, and competitive positioning
• Comfortable in Google Analytics and Tableau
• Experience with Facebook Ads Manager, TikTok Ads Manager, and Google Ads

Nice-to-haves

• Strong analytical skills to maximize efficiency and maintain high ROAS
• Creative mindset for generating new ad ideas
• Highly organized with a keen eye for detail
• Results-oriented with strong problem-solving skills
• Self-directed and fast-moving with a passion for the role
• Team player with a positive attitude
• Adaptable and ambitious, willing to take on additional assignments

Benefits

• Comprehensive health and wellness coverage
• 401k with company match
• Wellness incentives including monthly fitness reimbursement and onsite fitness classes
• Options for education reimbursement
• Discount on all products
• Generous and flexible vacation policy
• Generous maternity and paternity leave
• Pet insurance for furry companions