Paid Media Marketing Manager

Choctaw Nation Of Oklahoma - Durant, OK

Full-time - Mid Level

Durant, OK

10,001+ employees

Administrative and Support Services

About the position

The Paid Media Manager is responsible for managing multiple digital marketing campaigns across various paid social and digital ad platforms. This role involves leading paid media planning, collaborating with communications teams, and developing innovative tactics that align with marketing strategies. The position requires analytical skills to assess campaign performance and make data-driven recommendations for improvement.

Responsibilities

• Develop paid social campaigns for multiple clients on platforms including Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok, and YouTube.
• Support clients and team members on paid digital advertising through tools such as Google Ads, GDN, AdRoll, Outbrain, or Taboola.
• Conduct audience, placement, and platform research to inform paid media strategies and provide direction on specific projects.
• Translate recommendations on digital experiences into action items by collaborating on organic social and other paid media, including SEO and SEM.
• Present quarterly, monthly, and weekly reports with analysis of paid media performance along with recommendations for improvement.
• Apply an analytical approach to campaign planning and management; build hypotheses and test variables to improve ad spend and increase efficiency.
• Collaborate with agency teams to build integrated campaigns, analyze results, and share insights across channels.
• Work within budget guidelines and track all social and paid digital spend.
• Manage a team of associates responsible for media buys and budget tracking.

Requirements

• Bachelor's degree in communications or marketing or related field or four (4) years of relevant experience.
• Marketing/Advertising experience with Meta/FB Business, X (Twitter), TikTok, LinkedIn, and Snapchat.
• Experience in Sprout Social.
• Experience in Google Analytics, Adobe Analytics, or other site analytics tools.
• 3 years of experience managing a team.
• 3+ years digital advertising and paid media experience, with 2+ years building paid social campaigns.

Benefits

• Free gym membership
• Free access to employee health clinic
• Free lunch for casino & resort associates
• Earned wages access once per week for hourly Associates
• Pet insurance
• Paid vacation / sick time
• Medical / Dental / Vision
• 401(K) with company match
• College tuition reimbursement
• Short-term disability, long-term disability, and family leave
• Employee assistance program
• Employee prescription program
• CNO Paid Life Insurance
• Teladoc
• On Site Dental Clinics (Jet Dental)
• On Site Mammogram Services
• Free diabetes and hypertension monitoring benefit (Livongo)
• Accolade- Concierge Benefits Program
• Wellness Program that equals savings on health insurance cost (Virgin Pulse)
• Maternity Care Program