Paid Media Marketing Manager

$70,900 - $151,700/Yr

Amazon - Culver City, CA

Full-time - Mid Level

Culver City, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Marketing Manager at Amazon Music will play a crucial role in scaling acquisition initiatives across various service tiers. This position focuses on managing multi-channel acquisition marketing campaigns, analyzing results for optimization, and developing playbooks to enhance proven campaign structures. The role requires a driven, analytical, and results-oriented individual to influence how Amazon Music engages with fans, artists, and creators globally.

Responsibilities

• Manage paid media planning process for Audience Development campaigns.
• Oversee campaign briefs, channel instrumentation, and reporting.
• Manage external media agency on campaign execution and be the primary contact for budget and billing.
• Ensure correct assets are produced and handed off to execution teams through creative trafficking.
• Instrument appropriate tracking for all campaigns and create links/ref-tags.
• Standardize campaign tracking and reporting, working with data science teams for attribution mapping.
• Create post-mortem processes and reports at campaign, program, and quarterly levels.
• Aggregate, clean, and model campaign data from various sources and synthesize learnings from large datasets.
• Own the Audience Development experimentation roadmap and disseminate learnings to stakeholders.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau for data manipulation and visualization.
• Experience building, executing, and scaling cross-functional marketing campaigns.
• Experience managing or working within cross-functional marketing and creative teams.
• 3+ years of experience with cross-channel media planning and strategy.
• Experience leading project-based teams at both campaign and program levels.
• Foundational understanding of paid media attribution models.
• 2+ years of digital ad operations and media buying experience.
• Intermediate to advanced data modeling/analysis skills.

Nice-to-haves

• Experience in multi-territory campaign management.
• Experience in digital marketing and content production timelines.
• 2+ years of programmatic display/paid social trafficking experience.
• 2+ years experience with Data Management Platforms (DMP) or Customer Data Platforms (CMP).
• Hands-on experience with audience onboarding tools.

Benefits

• Medical, financial, and other benefits as part of a total compensation package.
• Equity and sign-on payments may be provided depending on the position.
• Comprehensive employee benefits as detailed on the Amazon workplace website.