Uplift Desk - Austin, TX
posted 5 months ago
UPLIFT Desk is hiring a Paid Media Marketing Specialist to drive digital acquisition and retention marketing primarily within Meta (Facebook, Instagram) as well as exploration of other relevant channels, including but not limited to LinkedIn, Reddit, X (Twitter), Pinterest, Youtube, and TikTok. You will be responsible for managing and optimizing paid digital campaigns to maximize ROI and achieve business objectives on behalf of our growing brand and established presence online. This will include driving campaign strategy and planning by developing comprehensive digital marketing strategies for our paid media platforms aligned with overall marketing objectives. This includes audience targeting, budget allocation, and campaign scheduling. It will also require oversight of campaign execution, managing end-to-end campaign execution, including ad creation, targeting, and placement optimization across our platforms to ensure that all campaigns are launched accurately and on time. The role is ideal for someone who is experienced, proactive, data-driven with a creative eye, a great communicator, and willing to go the extra mile. Success in this role will require 3+ years of experience managing and leading digital performance marketing and campaign execution, strong acumen of eCommerce analytics, and a desire to continuously test and scale new tactics to improve efficiency. You will work closely with the marketing campaign team, including search, email, social, affiliate, content, and platform media partners.