Paid Media Programmatic Buyer (Hybrid- 3 Days in Office)

$101,000 - $151,000/Yr

Freddie Mac - McLean, VA

Full-time - Mid Level

McLean, VA

Credit Intermediation and Related Activities

About the position

The position at Freddie Mac involves managing and optimizing programmatic and biddable media campaigns using the Google Marketing Platform (GMP). The role focuses on ensuring maximum performance and efficiency across various lines of business, contributing to the company's mission of making homeownership and rental housing more accessible and affordable. The ideal candidate will leverage data-driven strategies to deliver impactful campaigns and solutions, collaborating with cross-functional teams to align marketing efforts with business objectives.

Responsibilities

• Manage all programmatic and biddable media campaigns within the Google Marketing Platform.
• Ideate media strategy and manage a robust portfolio within existing programmatic and digital channels.
• Analyze campaign performance data to identify trends and insights for strategy refinement.
• Develop and manage budgets for programmatic campaigns to increase return on investment.
• Stay updated with industry trends and best practices in programmatic advertising.
• Ensure seamless integration of programmatic campaigns with other marketing channels.
• Collaborate with the media team and wider marketing teams to align on performance trends.

Requirements

• 4+ years of paid media experience required, with at least 2 years of programmatic experience.
• Hands-on experience within a DSP, preferably the GMP (DV360, Campaign Manager, SA360, GA).
• Comprehensive knowledge of programmatic buying, audience creation, and campaign management.
• Strong understanding of 3rd party tracking, serving, trafficking, and attribution technologies.
• Ability to assess new opportunities and make data-driven decisions for media performance improvements.
• Strong communication skills and a positive attitude.

Nice-to-haves

• Familiarity with data visualization tools, marketing automation, CRM, and web analytics.
• Experience in developing processes and working with cross-functional teams.
• Familiarity with website development and content management systems.

Benefits

• Competitive compensation
• Market-leading benefit programs
• Annual incentive program